Promote equality and inclusion in health, social care Essay

1.Explain what is meant by- Diversity Diversity can be defined as differences in mental capabilities, personal appearance, race, heritage, beliefs etc. Understanding that everyone is an individual and everyone has different needs.In the care setting i work in, clients have their own personal experiences and preferences, e.g food and activities, different attitudes, behaviour patterns. for e.g to staff: beliefs, race and intellectual ability. These differences make up diversity. see more:inclusion definition in health and social care Equality Equality is ensuring that everybody is treated fairly, equally and as an individual specific to their own needs. Inclusion Inclusion is to make an individual feel included, to feel valued and respected irrespective of their race, gender, personal appearance, sexual orientation etc. In my job role this is about making staff, clients and relatives/visitors feel welcome, valued and respected regardless of their differences. Helping them to feel part of the home and be given the opportunity to be included in all services, facilities, care and support available. 2.Describe the potential effects of discrimination- The potential effects of discrimination can be different for different people. The effects can be physical, emotional or a combination of both. Some potential effects are- Having a loss of trust in services Inflict- taking legal action, seeking advice, prosecution Wider Society- to be discriminated against at work or finding work Feeling ‘Let down’ Weight loss/gain Low self esteem Depression Self harm Humiliation Anger Fear Loss of motivation Increased behaviour problems Difficulty communicating Feeling isolated 3.Explain how inclusive practice promotes equality and supports diversity Inclusive practice promotes a person’s right to access to equal opportunities. By ensuring that this happens promotes diversity. Inclusion refers to providing the opportunity to be included the use of all services and facilities available. Care workers who understand the needs of a  4222-303  patient regardless of their diverse nature and background, valuing the beliefs of others and keeping an accepting perception will aid in the promotion of equality. Be able to work in an inclusive way 1. Explain how legislation and codes of practice relating to equality, diversity and discrimination apply to own work role In my work place we have policies and procedures on equality, diversity, inclusion and discrimination. These are rights that do not have the force of law, but which are enforceable within social care and designed to improve the quality of services that people receive. Each country of the UK has a  body that is responsible for inspecting all social care facilities to make sure that they are complying with national minimum standards. The Care Quality Commision (CQC) essential standards of quality and safety The Human Rights Act 1998 The Equality Act 2010 The Care Standards Act 2008 Health and Safety at work Act Health and Care Professions Council (HCPC) for Social care workers Be able to promote diversity, equality and inclusion 3. Describe how to challenge discrimination in a way that promotes change The way that you would challenge discrimination in general is to discuss the reasons why certain practises are in place with your supervisor or with other staff who are working under you. Provide evidence e.g daily evaluation care plans to demonstrate how changes can be made which help prevent discriminatory practise. If you observe discrimination then you might organise a team meeting or training session where you demonstrate examples of discrimination and show staff ways that they can change their work to prevent this.

A Not-For-Profit Medical Research Center Essay

The sole aim of this report is for marketing and promotional purposes of the Not-for-Profit medical research center. There is an increasing interest in the reporting of Not-for-profit organizations However, annual reports are part of an overall strategy to communicate with stakeholders, to donors and users, and can help foster public trust and build community and government  support. It also helps build organization reputation, and can be a key means of reaching new donors, partners, volunteers and sponsors. ORGANIZATIONAL PURPOSE The Not-for-Profit medical research center is an organization engage on research, on diseases regarding aging. The Organization relies on raised funds from varying sources, including public, individual and the federal government. USERS OF OUR REPORT/STAKEHOLDER The users of our Report range from the stakeholders, to past donors including future donors. MISSION/VISION Our vision is a world free from aging diseases. We research into diseases related to aging. The Not-for-Profit medical research center is committed to produce a shorter, simpler and easy to read report that can be used for marketing and promotional purposes, to have it mailed to the stakeholders, past donors and high potential future donors. This is our vision and mission for our future outlook. STRATEGY Not-for-profit medical research center continuously collect data from patients, parents etc. And identify issues and make adjustments to our methods based on user/stakeholders demand. 1 Our strategy is aimed at determining long term goals and objectives which will strengthen our relationship with stakeholders, encourage our past and future donors and subsequently improve our organization. We have identified stakeholder needs and we have set certain machineries and strategies in place to achieve optimum satisfaction. We work closely with stakeholders and staffs to create the strategic plan that define our vision. We will continue to find new ways to obtain acceptable results on aging diseases and guarantee users satisfaction. The communication strategy we developed and implemented have been of benefit to our users, stakeholders and donors. We will expand our effort to improve our objectives. Due to our obvious progress, individuals, public and government have been very reliant on funding and support. GOALS AND PERFORMANCE Our goals and performance range from successful research regarding aging  diseases to our stakeholder’s satisfaction in past years. We have been funded by the general public, individuals, groups and government. And donations to our organization are without seizing, and we have effectively utilized the funds and donations to develop and improve on our research efforts. RISK OPPORTUNITIES Despite our fiscal strength, insufficient funding remains a primary area of concern to our organization. The Executive board of the Not-for-profit medical research center is very much aware of the high risk and potential impact on our organization if there are no increase in funding and donations from individuals, public and/or from government. So funding remains one of our top most priorities for continuous operation. FINANCIAL AND NON-FINANCIAL HIGHLIGHT Our patients and parents have testified how our products have impacted their lives. Through this means and outcome monitoring, we have identified critical elements to ensure success and stakeholders satisfaction. The Not-For-Profit medical research center financial outcomes are higher than average and our outcome measures, matched our goals for the year. 2 FUND RAISING METHODS AND OUTCOME The Not-For-Profit medical research center continues to experience strong and increase funding through generous donations. We raise funds that are used to run our programs and operations and our outcomes are measured far above average. OUTLOOK FOR THE FUTURE We will continue to provide solutions to aging diseases through our research and products and thus, improve our methods and performance. ORGANIZATION STRUCTURE AND LEADERSHIP Our staffs consist of Grace, a marketing specialist, Levi a writer/editor, Lakysha, a staff assistant and her husband who is a photographer. And we have Alexis as director of external affairs, and also the stakeholders. GOVERNANCE The Not-for-Profit medical research center board of directors are ultimately responsible for governance, management and operations of the organization. The Board members bring personal experience to the table and are deeply committed to the aims and objectives of the organization. The Principal Director of the board is accountable both to the staffs and the Not-for -Profit medical research center and our product users. Activities, services and programs are executed by our staffs and volunteers, while administrative responsibilities are delegated to the executive directors. The identification and management of risk is also taken care of by the board. CONCLUSSION Our organization is a Not-for-Profit organization, and our research has been on aging diseases and the research center is reliant on funding and donations. Our annual Report possesses new and improved features with intent to show the benefit of the research center and impact on People’s lives. 3 ACKNOWLEDGEMENT We acknowledge the support of stakeholders to the success of our programs, our past donors, patients and parents who are fans and users of our product and we are grateful to our team of experts/staffs who applied all necessary skills to achieve our great success. Our board of Directors are not left short of sincere gratitude and appreciation. REFERENCE Successful project management Gido & Clement 5th edition (Page 130-131) 4

Political Reconstruction in the State of Florida after the civil war Essay

Political Reconstruction in the State of Florida after the civil war - Essay Example This Almost every page of his writing has quotes regarding either the price of something, or someone’s opinion regarding something. Although they are extremely useful, there are no citations and therefore while interesting and useful can not be referred to as a legitimate source. The maps and other inclusions assist with the overall theme of the book and give the reader more information than what is written. Brown, Canter Jr. Ossian Bingley Hart: Florida’s Loyalist Reconstruction Governor. Baton Rouge, LA: Louisiana State University Press, 1997. Although Hart was born long before the Civil War began, it was his attitudes and beliefs that spurred on some of the reconstruction shortly following the end of hostilities. As this is a biography a good part of the book is about Governor Hart, which is important in understanding how someone who was a loyalist was able to assist in the reconstruction. Hart following the war made an effort to support a Reconstructionist belief. I t is the author’s opinion that without Hart, the timing and intensity of the Reconstructionist movement would have been different. The book summarizes what Hart had to contend with in the state as well as among his own party members. This book is very useful in not only knowing about Governor Hart, but also his connections and how those influenced the future of Florida. This book has footnotes and additional information that aids to research of Governor Hart. Cobb, James C. Away Down South: A History of Southern Identity. New York: Oxford University Press, 2005. To be southern is to be different than those from different areas. It has its own culture, practices, and more importantly belief structures. The author using his upbringing as the staging point believes that he is in a unique situation to write the south. He is in fact from the south and can in his belief read between the lines of primary and secondary sources. Cobb pulls from leading historians on the reconstruction and how cultural identity it created to write something from a 1st person as well as from a 3rd person point of view. One major view point that Cobb is trying to convey is what â€Å"Southern Identity† is and how it is just as important as â€Å"Northern Identity† and how that needs to be explored. He includes citations of academic works. He also has a solid grasp on the information both written and what needs to be written. Cobb, James C. and William W. Stueck, ed. Globalization and the American South. Athens. GA: University of Georgia Press, 2005. Continuing on his theme of Southern Identity James Cobb teamed up with William Stueck to write about how the globalization of the world and specifically the United States is affected the south. While this book mostly centers on current economic structures and formation, there is a section on how the reconstruction following the civil war has influenced the growth of businesses and economy in the South. This is an edited wo rk so all of the essays are by different authors and speak to different issues. While most of the essays are informational and contribute to the understanding of Southern culture, what is interesting is that there is an underlying emphasis on how the new globalization is affected the black-white divide, and what that means for individuals in the south. Due to the varying authors, the citation styles are different, but this is an academic work that is useful for research. Davis,

An investigation to establish consumer perceptions towards the Literature review

An investigation to establish consumer perceptions towards the introduction of medical spas on the UK high-street - Literature review Example Some call them a place of body massage and some name as a therapy centre or skin treatment centre (Harmsworth, 2004). According to ISPA (International Spa Association), medical spas are institutions that provide wellness care and medical services altogether. Such institutions integrate medical and spa services in order to bring a combined facilitation. Forever Laser Institute Geneva provides combined facilitation. They hire medical practitioners and Spa therapists to integrate medical-spa services for the clients (Tray, 2007). According to Richard Foxx (director at Aqua Serena Spa), medical spas are organizations which have onsite present physician. The physician assures patients physical care and activities related to spa and massaging (Esq, 2004). These days medical spas are been famous with cosmetic procedures. The preference is of the non surgical procedures because they have fewer side effects and carries less expense than any of the surgical treatment or operation (Mayo, 2013). Such medical spas apply Botox, Laser hair removal, microdermabrasion or laser lioplysis procedures. These are purely non surgical and based on dermatological treatment for facial and skin development (Mayo, 2013). Medical spas use Botox procedures for wrinkle treatment, neck spasms, and even chronic migraines which are not possibly cured by any of the surgical treatment (Mayo , 2013). Similarly many of the medical spas adapt microdermabrasion and laser lioplysis procedures for skin treatment and facial development (Cordle, 2012). Literature Review According to the modern literature,

139 DB wk8 ED Essay Example | Topics and Well Written Essays - 250 words

139 DB wk8 ED - Essay Example Moreover, the duties of the financial manager include preparation of financial statements, overseeing financial services, monitoring cash flows, predicting future trends in business, monitoring the financial system and offering advisory services to the top management on the best strategies of improving financial performance to ensure the growth and success of the organization. These differ from the accountants whose role is to collect financial records, prepare tax returns along side other financial records, monitor and ensure they are up to date and in a compliance to the company policies and legal standards. Nevertheless, while discharging their duties, accountants and financial manager should comply with the codes of ethics governing the preparation of financial records. As the law demands, everything should be done in a transparent manner without defrauding the organization and its stakeholders. In my opinion, people became conscious about transparency after the mega infamous accounting scandal at Enron Inc was unmasked in 2001. It was not until the senior management, accountants and auditors were jailed for engaging in fraudulent accounting activities when accountants started becoming

Torture of bomb suspect Research Paper Example | Topics and Well Written Essays - 750 words

Torture of bomb suspect - Research Paper Example The main purpose of the research is to present that many cases of torture have been reported especially for terrorist suspects who are alleged to be involved in various bombings across the country and abroad. Abd al Rahim Hussein Mohammed al Nashiri is one of the victims of torture. Nashiri is the suspected terrorist bomber of the USS Cole bombing of 2000 in Yemen. The suspect who was detained in Guantanamo Bay was tortured by the military to an extent of admitting to the accusations. According to a report that the Pentagon released about the Nashiri torture, the suspect was tortured to a point that he could not take it anymore and thus admitted to have been responsible for the bombings so that he would be freed from the torture. This illustrates violation of professional ethics in the questioning of bomb suspects. Most of the suspects who are interrogated are normally tortured to a point where they would rather admit to have been involved in the bombings so that the pain they are su bjected into is put into an end. The legal-ethical rights of suspects are thus violated by such tortures because the interrogation processes are usually less objective. This is because the interrogators aim at eliciting responses from the suspects which makes them responsible for the crime. This is usually as a result of the fact that some suspects would refuse to say the truth regardless of the pain that the interrogation process puts them through.... After he admitted to the bombing, Nashiri’s captors became happy and stopped further interrogations. This shows that the captors of bomb suspects engage in unsupervised interrogation which leads to the violation of the constitutional rights of suspects who are legally considered innocent until proven otherwise by a court of law. Unnecessary torture is therefore a form of ethical malpractice because it causes a lot of dehumanizing pain to the suspects and thus violates their human rights (Lolita, 2007). Additionally, excessive torture of bomb suspects would lead to injustice because if victims are forced to admit to the crimes that they are not guilty of, then justice would not have been served. The fact that Nashiri was forced by the torture to admit into the responsibility of the Cole bombing shows that justice was not served because the actual bomber would be somewhere free and likely planning to commit other crimes. The bombing that led to the death of seventeen US sailors and injury to thirty nine others was blamed on Nashiri by the US military whom they considered to be an al Qaeda official who was responsible for arranging the Cole bombings. The evidence that the US military presented to the FBI revealed that Nashiri bought the explosives and the boat that was used during the bombings. The evidence that the military presented to the FBI is said to have been an adjunct of the admission of the suspect to the crimes when he was under torture (BBC World, 2007). This presents an ethical dilemma because the use of evidence that emanates from the response of the suspect at a time when he is subject to torture in prosecution leads to the questioning of the credibility

Sociology Essay Example | Topics and Well Written Essays - 1250 words - 7

Sociology - Essay Example Different nations of people live in one city, like in New York representing unity in diversity with so many cultures and traditional values. Different languages are spoken. Municipalities also register an inevitable growth and they have to provide transportable roads lighting the roads, similarly and should be committed to provide amenities of international standard to being globalization. The technology is no more permitted, limited to a particular part of the world. It is exchanged in order to serve the public with the latest technology. The globe is no bigger. Globalization and sociology represents a single economy. Single technology, efficiency and quality of the products should be of high standard. Because of globalization and sociology there is conspicuous change with the social life industries. One shall meat and come across different rest of different nationals represent at one place. Different sets of different nationals represent diversified cultures, different languages are spoken at one and the same place, and at one and the same time. They come to know each other from a closer proximity. The intimacies develop; relationships pave way for greater understanding. The social pavilion of life is set to rolling. Broader outlook develop into more knowledgeable and understanding environment. There will be a great impact on the urban sociology patterns of life. The world becomes a small place respectively inevitable economical growth, a pleasant knowledge based environment. The world is no bigger, thoughts of seeing the world; the globe on a huge unknown has become so small so much can be felt immensely. T third world, joyous frivolous, sensible, knowledgeable, cultured by urban socialites will cherish. The development may fold big colonies. A lot of departmental stores will enter into the market to cater to the needs of the conglomeration. The branded cloth stores, all varieties clothes grocers, food

Education for Global Society Essay Example | Topics and Well Written Essays - 1500 words

Education for Global Society - Essay Example These rules and techniques strengthen the students' desire to get a particular degree which may not be available in his homeland. Diversity can affect both the environment of the class and the students. The language differences may lead the students to a communication gap. Students belonging to different culture face different problems in accordance to their living standards. The skill level of the students depends upon their origin and culture. Skill levels are greatly enhanced if the standard of the education system is according to their level. For example a student of China would face difficulties while studying in the USA. This is because the student is not able to cope up with the standards of education in USA as he has always studied in the standards of China. He may face difficulties in understanding the language and writing according to the standards in USA. Culture is an important part in the student's lives. If a person belongs to the USA he would have no difficulties in adjusting to the university environment. Similarly a person who is not of the USA culture might face some difficulties in adjusting to the environment. ... In order to provide a safe and sound environment to the students, paraprofessionals who belong to different cultures should be present there. Paraprofessionals of different heritages may help the students to study with accordance to the standards required in a particular university. They may provide the student with a sense of relief and security as the student belonging to different culture might not be feeling that secure with a paraprofessional of different culture. Parents of the students should also be handled properly by the teachers. The teachers should know that what environment and culture do the parents belong and then must treat the parents accordingly. For example the teachers should tell the parents about the environment of the university with accordance to their culture. The teacher should be completely aware of the multicultural students and the teacher should also know about the standards of education of students of different culture. For example the teacher should kn ow about the standards of education of China and should not force the student from China to work on the standards of USA immediately. If the student is being forced to study on a standard of which he is not aware, it is possible that he may suffer from other problems like he may be discouraged by the environment and possibly may quit his efforts to progress. (Opsahl 1996) If a teacher is teaching in a class where students from many different cultures are present he should always be careful about speaking in the right tone and accent so that all the students even who have a different native language can understand what the teacher is commending to

DISCUSSION QUESTION RESPONSE Essay Example | Topics and Well Written Essays - 250 words - 4

DISCUSSION QUESTION RESPONSE - Essay Example This prompted me to find articles that represent results of general research so that I could deduce the meaning of general research from them. In particular, I read two general research articles and compared their topic, methodology, and findings to a scientific article. This is how I came up with a conclusive answer. The first general research article talked about the relationship between conservation, tourism, and economic development (Conservation – Tourism – Economic Development Context 1). The second talked about staff development through education (EAEpedia 1). The scientific article focused on marine mammals and its approach concurred with definition about scientific research (United States Department of Commerce 1). You are welcome to view the articles as this important discussion continues. Conservation – Tourism – Economic Development Context. The Investigation of the Effects of Conservation and Tourism on Land Tenure and Ownership Patterns in KwaZulu-Natal. Web. 2004. 26 November 2011 United States Department of Commerce. Final Programmatic Environmental Impact Statement for the Marine Mammal Health and Stranding Response Program. 2008. Web. 26 November 2011

Cross cultural communication Essay Example | Topics and Well Written Essays - 1000 words

Cross cultural communication - Essay Example Cultural differences define the communication, attitude, behavior, decision making process and the leadership style. The impact of these cultural differences on the organization can be understood from the illustration that when a Japanese firm sends its executive to United States as head of operations that executive have to understand the cultural differences of the two countries. Japanese organizational culture can be termed as collectivism where group has priority over individual whereas US is characterized by Individualism. The individual comes before the group. Due to this difference attitude, behavior, motivation, reward and leadership style is altogether different in the two countries. The Japanese not only has to realize the importance of individual reward and individual contributions but also must recognize the potential conflict in individual and group roles in US. Toyota executives had to face these difficulties in acclimatizing to US culture (Griffin). Despite accelerated globalization organizations only managed to transcend boundaries but they were unable to operate beyond nationality. What we observe today is a wide range of cultural differences in work related values, attitudes and behavior. This requires an effective cross culture communication so that these cultural differences and workforce diversity can be utilized to maximize organizational benefits. Hofstede has identified five dimensions of cultural differences which influence organizations. They are namely individualism/collectivism, power distance, uncertainty avoidance, career success/quality of life and Confucian dynamism. Successful organizations explore these differences and take advantage of these differences (Nancy J Adler). Same is done by Toyota. There is huge difference in the organizational culture of the company in Japan and in America but they have managed it very successfully. At the macro level operations of the organization remains the same it is only at the micro level whe re the differences exists and they are exploited to the full advantage of the company. Cross cultural communication differences arise because communication style or preferences are deep rooted in our culture which we learn with experiences throughout our life. Our culture is so much inside us that we expect the whole world to look at it in the same way. Learning a foreign knowledge is not enough for cross cultural communication. Intercultural communication can be improved by developing an understanding of the following three factors. External and internal culture, high context and low context culture and the last is monochromic and polychromic time. Understanding of external culture can be very easily developed through history, politics etc. It is the internal culture which defines our attitudes, behavior and values that creates misunderstandings in most of the cross cultural encounters. This vast difference in the internal culture of the two societies i.e. Japan and USA is a source of many misunderstandings in the organization. Japan has a culture of respect and politeness and they expect the same in return whereas internal culture of USA is more direct, straightforward and frank. High context and low context cultures also define our communication styl

Revlon website Essay Example for Free

Revlon website Essay Csikszentmihalyi (1975, p. 36 cited in Rettie, 2001) states that flow is the holistic experience that people feel when they act with total involvement. Further, Hoffman and Novak (1996, p. 57 cited in Rettie, 2001) believes that flow is something which can stick you through. Further, it is said that flow can be attributed towards repeat usage. Which means, if a consumer is provided something exciting on the website, then probability of consumer visiting website again is very high? In context of Revlon, a consumer visiting website wants to see something different, he wants to have an experience and if that does not happen, them the consumer will not visit the site again. Now, the question is, what Revlon is offering to the audience is very much same as any other website is offering. Revlon is offering a make up look which is not even personalized. This will not increase the traffic on the website and will not lead to consumer satisfaction. Currently, Revlon website is offering very minimal services. The site is not very flashy as it is one of the glamorous companies. Its competitors LOreal has flashy sites with lots of features (Loreal. com) which are missing in Revlon. In a survey done by Csikszentmihalyi (cited in Rettie, 2001) the research involves finding the flow of information was that older woman prefer that if there is interactivity on the site (i. e. if there is lots of things to do on the site they will prefer to go on that site again and again. But if there is no interactivity on the site it does not interest the consumer). Revlon website offers very limited interactivity to the customers, which wont help Revlon to attract new customers and provide satisfaction to old customers. Currently, Revlon site is offering e-mails to consumers. But do Consumers really bother about these e-mails. Hoffman and Novak, 1997, Rettie, 2001, Smith and Shivkumar, 2004 (cited in Chaffey et al, 2006) believes that flow of information is important for site usability. Further, Chaffey et al,(2006) believes that flow for online marketing can be defined as information or experience, which consumer has when he moves from one page to another and also includes interactions like filling forms etc. When this theory was applied to Revlon website, it showed that navigating from one page to other is not difficult and is quite easy. But when it comes to interactivity Revlon cannot compete with LOreal as LOreal offers more tools for interactivity then Revlon. Strauss and Frost (1999) suggest that customers want speed, convenience on top variety when they get from one page to another. Consumer does not want to spend their time on giving password on the net rather; they prefer to have user friendly method on the internet. This is important for the flow of information through the website. The more the website saves time and efforts of the consumer the more likely it is for the consumer to visit the site gain. This will help to increase the customer satisfaction and enhance interactivity on the COMPETITIOR ANALYSIS Revlon is beauty care Product Company for woman. Its main direct competitors are LOreal, Maybelline. According to Chaffey et al (2006) benchmarking competitors website should be based on companies marketing performance, financial performance, marketing communication techniques and services offered. In context of interactivity, marketing communications techniques and services offered should be taken into account for competitors analysis. Based on the above analysis, the recommendations are made for Revlon to come up to its competitors. Revlons competitors have strong interactivity on the website which Revlon is lacking, therefore, future recommendations are set so that Revlon also increases its interactivity on the website and increases the customer satisfaction and interaction. RECOMMENDATIONS After analyzing Revlon website and the competitors. The following recommendations are made which will help Revlon to understand its customer needs and leads to customer satisfaction through interactive media. In view of Avery, Calder and Iacobucci (1998), interactive media has enormous growth. It is used to identify customer needs, sharing of information and creating an experience for the customer. According to Borges, Couto, Natario and Braga (2007), the range of online communication tool is growing with way of support and involving customers and communicating between one to many. In view of Hoffman, Novak, Schlosser, 2000 and Constantinides (2002 cited in Borges et al,2007) internet is not only a place which represents companys image. The main aim of the internet is to attract more customers and changing occasional visitors to prospective customers. With the support of above theories, the below are some of the recommendation to Revlon in order to increase their interactivity on the website, thus it will help to satisfy customers and will help to identify prospective clients as well. 1 ONLINE FORUMS Revlon presently, has no forums (imediacommunication, 2004). Revlon should develop forums which will help customers to interact with each other and with organization also. Chaffey et al(2006) suggests that forums are the means to promote the services of the website. It is a way of connecting to the community. According to Howard (2000) it is essential for a company to innovate on the internet by hosting on line forums, stage on line contest, live messages etc. Loreal, which is the direct competitor of Revlon, has forum, where customer can post their comments, chat with each other, participate in polls, LOreal has online live discussion forum as well (LOreal. com). According to Siegel (2006), forums are an effective way of communicate online and sharing information with people. He has provided an example of Kraft Foods interactive Kitchen where consumers share recipes and email their comments on the site. The best example for forums is YouTube, where customer can leave their comment, can discuss videos with members. Revlon should start opinion poll service, live discussion, sharing of videos on their website. Even though Revlon has certain blogs on search engines but they do not belong to the website. Customers will not find blogs in search engines to post comment, they will visit website to do so. 2 Blogs One of the most common tools for interactive communication is blogging. Blogs can be defined as webpages which are developed or used online for publishing web pages. These Blogs have comments and feedback form which makes consumer feel good. Blogs are also gets comments from other sites as well. These have been successful in media environment (Chaffey et al, 2006). According to Business Blog Consulting customers feel that Revlon should come with blogs where women can discuss their product research, can share good piece of information with other women and even develop online community. Revlon website should start Blog for its customers where they feel that they are involved in company. They can share information about recent style, trends across the world. In view of Russo (2007) where the power of blog can be known is from Perez Hiltons celebrity gossip blogger where he has created a blog which he constantly updates, makes his readers involved by publishing gossips, pictures. Revlon should form a blog which should focus on beauty and cosmetic tips given by its celebrity endorser and consumer can ask questions, post comments about beauty and cosmetics and to create positive effect of their services through these blogs. Revlon should also start competition games for beauty and cosmetic quiz type and then reward the audiences according to some points.

Culture and packaging Essay Example for Free

Culture and packaging Essay Packaging is considered to be an integral part of the product and is the first point of contact with the brand for a consumer product. So, most of the companies that do business internationally redesign their packages for each market. The principle reason is that expectations and utilizations of consumers vary across cultures. The world’s two leading industrial powers, U. S. and Japan have almost opposite approaches to packaging. Packaging is recognized as an expression of culture in Japan and designed to be appreciated, whereas in America cultural aspect is largely ignored and packaging is calculated to be accepted. Foods that only Japanese eat have beautiful, traditionally designed wrappings that resemble handmade paper or leaves and accommodate scan able bar codes. Such products look Japanese and are intended to do so. Products that are foreign, such as coffee, look foreign even to the point of having only Roman lettering on the can. We speak of global villages and international markets, but packages reveal some unexpected cultural boundaries. Few examples of such cultural implication of packaging are- Canadians prefer to drink milk out of flexible plastic pouches that fit into reusable plastic holders while Americans are believed to be so resistant to the idea that they have not been given the opportunity to do so, Japanese consumers prefer packages that contain two tennis balls and view the standard U. S. package of three as cheap and undesirable, Germans insist on highly detailed technical specifications on packages of videotapes, while Americans don’t, Swedes consider blue Colour of packaging as masculine whereas Dutch consider it to be feminine and so on. (Eric, J. A. et al. , 2004, p. 298) Culture Packaging Colour Schmitt and Simpson (1997) states, Colour is one of the many marketing tools that global managers use to create, maintain, and modify brand images in customers’ minds while Schmitt and Pan (1994) discovers, Colour is also an important component of many corporate and brand-building cues, such as logos, packages, and displays. It is a commonality reflecting in the views of both the authors that- Colour is one of the major element which affects consumer perception regarding a brand. The research results show cross-cultural patterns of both similarity and dissimilarity in Colour preferences and Colour meaning associations. Colour used in packaging is equally important in determining a product’s desirability. â€Å"James Mandle, a Colour consultant, changed the Colour of Ty-D-Bol’s toilet bowl cleanser bottle from light and green to stark white letters on a dark background. He believed that the original Colours were â€Å"too wimpy† and that the new, bolder Colours would connote strength and cleanliness. In an 18 month period following the change of Colour, sales of Ty-D-Bol jumped 40% (Lane 1991). † (Thomas, J. M. et al. , 2000, p. 91) Packaging is not about Colour only there are various other factors involved in it. Factors like design shape of the package, text on the package and other factors of the packaging. But it is true that Colour is the most important attribute in terms of attracting the attention of the consumer. Packaging is not only made up of a single Colour but combination of Colours to create a brand image. So preferences in regard to combination of Colours also vary across cultures. Few examples of such combinations are of pairing Colours with green and red. The Colour best paired with green is yellow in Canada, Hong Kong, China, and Taiwan, blue in Columbia, and white in Austria. Only the Chinese and Taiwanese pair green with red as red is a potent Colour in China. In Brazil and the US people pair red with black, whereas in Canada, and China, the preferred combination with red is yellow. ( Mooij and Marieke K. de, 2004) Culture Packaging Information Packaging not only protects and contains a product but also provide the consumer with loads of information about the product such as its composition, correct use etc. For instance, packaging of foodstuffs and pharmaceuticals provides information regarding the name of the product, manufacturer, country of origin, â€Å"best before† date and expiry date, ingredients and additives or composition of drug along with quantity and price. Since packaging is subject to country-specific legislation so ear of legal action has made many companies in the US and the UK includes all sorts of warnings on label instructions on consumer goods. On bar of Dial soap: â€Å"Directions: Use like regular soap. † On a Sears hairdryer: â€Å"Do not use while sleeping. † On packaging for a Rowenta iron: â€Å"Do not iron clothes on body. † On Nytol sleep aid: â€Å"Warning: May cause drowsiness. † On a child’s Superman costume: â€Å"Wearing of this garment does not enable you to fly. † On Sainsbury’s peanuts: â€Å"Warning: contains nuts. † On Marks Spencer bread pudding: â€Å"Product will be hot after heating. † On Boot’s child’s cough medicine:† Do not drive a car or operate machinery after taking this medication. † ( Mooij and Marieke K. de, 2004, p. 265) In the present scenario various countries have included packaging waste into hazardous matter to contribute in pollution. This led the government to adopt some policies to restrict the use of non recyclable products as a packaging material where it is not required. These have also posed challenge among business organizations to try and find out recyclable materials and present themselves as a responsible corporate citizen among the stakeholders. This is also one aspect of culture which leads to this kind of environmental concern approach. Culture Packaging Images/Pictures Imagery is an important element of packaging, as it enhances the accessibility of packaging information. As said by Bolen (1984), visual information in advertisements generally attracted more attention and was noticed before verbal advertising content. While Alesandrini (1982) declared, visual information may serve to attract consumer’s attention and set expectations for the contents of the verbal elements; the visual information thus serving as an â€Å"advance organizer† for the verbal elements of packaging. (Underwood et al. , 2001) Different culture recognizes various symbols differently with different meanings altogether. Picture that is very meaningful for people in one culture as it expresses important values of that culture can be completely meaningless to the people of the other culture. For instance, a box of pineapple cookies sold in Singapore has an image of a lion, as in Singapore lion is considered to be a symbol of royalty. Hence, if the similar box of cookies is launched in UK it won’t be given equivalent importance as in Singapore due to the differences lying in culture. Culture Packaging Communication Customer or prospect judges the products on the basis of its name as well. Language used on the product package including its brand or product name creates impression among consumers. Consumer interprets the information selectively on the basis of his culture and his own personal factors. Different aspects of marketing communications like corporate identity, brand name, package design, and advertising styles impacts consumer in certain ways. Marketing communications styles are interrelated with personal communication styles. Chinese-speaking consumers tend to judge a brand name based on its visual appeal whereas English speakers judge brand name based on whether the name sounds appealing. In Asia, visual symbolism is a key aspect of a firm’s corporate identity. A comparative study of package design across seven countries found that packages differ both in three-dimensional design and in the way they communicate through graphical design and vary in the use of textual information; use of Colour, shape, and symbolism; and degree of structure and detail in the package design. All the above differences are highly influenced by culture. Even the product category is influenced by the packaging design, for example Deodorant is communicated differently from cigarettes, and that is reflected in its design of the packaging. ( Mooij and Marieke K. de, 2004, p. 213) Why it is important to understand culture differences in cultures? It is always very important for a marketer to understand the culture of his target market place. Many good products have failed in the market only due to ignorance of socio- cultural aspects. There are underlying components that influence culture such as religion, family, customs, politics, weather, etc, which must be taken into account when marketing products on an international basis. Consequently, it is important for marketers to be aware of the 25% of cultural differences in the world market to promote their product properly. Therefore, it is of great importance to understand similarities and differences in culture which also affects the consumer purchasing behaviours across the cultures. (Weber, J. M. et al. , 2002, p. 396) Tastes and preferences of consumers vary in different part of world. In the European continent itself consumer preferences and taste varies so much that retailers Marks Spencer had to made different advertising campaigns for each country. Initially Marks Spencer has a single uniform advertising for the whole of Europe in 2001. Later it recognized its weakness and immediately changed the advertising campaign according to the taste and preference of different parts of European continent at the end of 2001. Toyota’s model ‘Camry† was a huge success in US which it tried to launch in UK market in 2000. It was a huge failure due to difference in the lifestyle and cultural set up of these two countries. Toyota re-launched it later with changes in the model according to the European culture and it was a huge success. Companies have to estimate the strength of their products along with the market they are trying to trap irrespective of their own brand name and value. One of the mistakes by the snacks giant Kellogg’s is Indian market was with its breakfast cereals. Within Indian culture people tend to eat heavy breakfast in the morning. In such market breakfast cereals as a healthier alternative to the heavy Indian breakfast was unattractive offer to the Indians. Later on company improved its communication strategies and compared it with traditional chapattis (Indian breads). Even in that case Kellogg’s could sell to a Westernized niche market only. So it is quite clear from the above examples that thorough understanding of the culture as well as its differences across cultures is very important to survive in today’s competitive environment. There are some other companies which have done very well in understanding various markets on socio-cultural dimensions like Disney, Pizza hut, dominos, Mc-Donald’s and others. Success pf these brands was result of their conscious effort to keep the significance of culture in their minds. These companies went local irrespective of their global operations for each and every market for them. One such example is Mc-Donald’s. The reasons behind success of Mc-Donald’s in foreign markets apart from a strong brand image and consistent service a standard around the world is, its advertising which is local and its product offer has a local touch. Examples are the Kiwi burger in New Zealand; the Maharaja Mac in India; the Prosperity burger in Malaysia; the Teriyaki burger in Japan; the McKorket in the Netherlands; McLaks, a grilled salmon burger, in Norway; and the Croque McDo in France that refers to the popular French â€Å"Croque Monseiur†, a hot ham and cheese sandwich. Advertising by McDonald’s in France tied into local habits and symbols. In 2001, for example, advertising for McDonald in France tied into â€Å"Asterix and Obelisk,† the most famous historical cartoon of the nation. Hence, localization makes it increasingly important for marketing and advertising people to understand the influence of culture. ( Mooij and Marieke K. de, 2004, p. 18) Importance of Colours can not be ignored in the case of international markets. Colours are associated with different cultural beliefs, moods and meanings. Understanding of these aspects of Colour, culture and society helps the organization to develop appropriate strategy. As said by (Kirmani 1997: Schmitt and Pan 1994), one marketing cue that global managers can use regardless of location is Colour. The effects of culture on the meaning associated with Colours are very critical for international marketing purposes. â€Å"Wagner, the creator of the Wagner Colour Research Institute, contends that Colours are associated with certain images (Lane 1991). For example, Blue is associated with wealth, trust, and security: Gray is associated with strength, exclusively, and success: and orange denotes cheapness. These associations may explain why banks are more likely to Colour their logos and collateral using Blue or Gray rather than orange ( Seitel 1993). It is cultural background due to which Colour has a strong effect on choice of a customer. It is important to understand which Colours are preferred by people in different cultures. It will help to create, maintain, or modify brand images in consumers’ minds. The associated with Colours and combination of Colours are important to understand for any marketer. â€Å"Colour combinations are considered culturally bound with certain ideologies and traditions (Geboy 1996). For example, black on red signifies happiness to Chinese people and is commonly used for wedding invitations while a combination of red over white represents celebration and signifies the life force to the Japanese ( Tektronix 1998). (Thomas, J. M. et al. , 2000) After Colour it is cultural beliefs which have impact on the consumer minds. It is important to understand the beliefs related to target product category within the target market place. For instance in India people feel that ancient herbal methods are good choices over the cosmetic options available today. This led various cosmetics company in India to launch their promotional programs comparing their product with traditional methods or showing the products equivalent to the traditional benefits. In these leading brands like Lux, Fair Lovely and many others are present. Success of a fair and lovely brand due to the fact that Indians believe fairness is beautiful. Vicco turmeric cream is another example which positioned itself as a cream that would be useful for would-be brides to enhance their complexions, as applying turmeric for skin care is a part of the Indian tradition. These types of behaviour which are associated with a specific culture or belief can also be associated with different product categories such as, for instance, the bindi worn in most parts of India. It is important that the brand name selected for such a product category should have an ethnic-sounding name whereas a Western name is prone to be counter-productive. (S Ramesh Kumar, 2003) Another product category is food where the role of mother and grand mother is considered important. This is the reason all spices, traditional quick meals and cooking oil etc contain some or more of the mother’s recipe kind of concept. Not only that change in the societal socio-cultural structure can also be seen as some of the advertisement in India show modern man helping their women in their work as well like washing clothes or taking care of child. There is a strong need to understand and consider the culture which constitutes of the values, beliefs and habits of consumers which show a discrepancy across the nations. The other aspect of the changing cultural environment and upcoming trends are also important to understand.

Costs and Benefits of Foreign Direct Investment (FDI)

Costs and Benefits of Foreign Direct Investment (FDI) FDI 1) General Information About FDI Foreign direct investment (FDI) can be defined by saying: If an investor takes place in far from their home country with purchasing a firm in the landlord country’s border. According to â€Å"The Organization of Economic Corporation and Development (OECD)†, If a foreign investor has more the ten percent of the local company, this means that the foreign investor has control on the local company. One different description suggests that, basically, a company from one country’s doing a substantial investment into structure a plant in a different nation. Foreign Direct Investment plays an important part in global entrepreneurs and businesses. The FDI can easily provide a firm with new business environments and markets, cheaper production facilities, usage chances of newest technologies, cheaper financing and skills. FDI mobility slacked up in 2011 after a short time interval of improvement in 2010. FDI leakage around the world raised in 2011 with around 11% to USD1558 billion contraversely to 24% increase in 2010 and stayed splendid under the most high degree in 2007 ($2190B). There is an significant difference between FDI and foreign portfolio investment (FPI). Foreign portfolio investment means investing of individuals, companies, or policy makers of a nation in foreign fiscal tools (for example government bonds, foreign stocks). making an important wealth piece in a foreign entrepreneurship is not involved. Evaluating the FPI level is more different that evaluating the FDI level and these two of them focus very distinctive topics. There are two strategic kinds of FDI: 1) Horizontal foreign direct investment : If FDI is made in way which in same sector as a company have activity in at home. To give an example for Horizontal Foreign Direct Investment, we can say that If Ariston makes investment on Caribbean and Scandinavian nation it can be countted as horizontal foreing direct investment. Authorities suggest that studying on horizontal foreign direct investment may be very helpful to understand the vertical foreign investment. 2) Vertical foreign direct investment: If a company or multi national establishment (MNE) supplies production resources for a company’s local transactions, or this kind of foreign direct investment can take place with selling the final product of a local company in their company’s country. After briefly defining the foreign direct investment, now on next part, we will be studying on benefits and costs of the foreign direct investment for a country. 2) FDI: Benefits for Economy of Host Country In order to get more positives from FDI freely, improving countries have started to dilate and make more suitable laws and FDI policies and attempted to reach most suitable arrangement to get interest the FDI makers. Professors of economy who supports the liberal market perspective suggest that the gain of FDI to a landlord country so preponderate the costs that practical nationalism is an ideologywhich has been unable to imply. Four determined benefits will be studied on this part for the landlord country: effects on resource – transfer , the effect on employment, effect on balance of payments, and the aspect of competition. 2.1) Effects on Resource Transfer Foreign direct investment can add great amount of value to a landlord economy with providing cash and capital, innovative technology, and governance sources that might the directly invested country does not have and with the help of three important resource the country’s economy’s expanding rate can be increased. That type of source transport can contribute to the stimulating the fiscal expanding of the landlord economy. There are three elements in Resource – Transfer Effect, which are Capital, Technology and Management. 2.1.1) Capital When we get to talk about the capital, multinational enterprises (MNEs) spend money and make investment for long term basis, get into jeopardy and use their corporate identities only when the projects makes money well. After the free capital transfer across nations regulations, capital-holders are very likely to seek highest rate of return. It causes that the countries which are in need of capital, try to attract MNEs to invest. A lot of MNEs , with the help of their big size and financial strength, get accesibility to fiscal instruments and opportunities which may not be ready to use to company’s of landlord nation. These funds are likely to be ready to use for MNEs. That situation is caused by the multi national enterprises’ popularity, huge MNEs more easily access to money from capital markets than host country firms would. That situation helps MNEs to invest their money to host country and get higher return rate with the help of the MNEs, the host country gets the i nvestment. For example, after the seeing that definition we may think, as an example to capital transfer, the efforts of Turkish government to find a partner for their tele communication company of Turk Telekom. That partnership was thought as an opportunity to grow for that company mentioned. One professor suggests three general advantages of FDI on capital, these are ; 1)company presidents have less risk with the help of free flow of capital around the world. With the different financial instruments, president can distribute the risk. 2) If the money and capital markets become worldwide, that situation increase the quality of capital and money governance and management, gathers more modern regulations. 3) With the integration to international system of capital flowing, country’s governments must have some limit to make bad policies. 2.1.2) Technology If a company wants to grow, must be able to use and follow technology very well. That sentence is generally approved by the authorities. Technology can create a movement and mobility in the economy which may be able to facilitate economic improvement and industrialization. There are two different ways of effect of technology to take place in landlord country. Both of the are very valuable and can not be ignored. Technology may take place in a process of production or it can take place in final product (for example., smart phones we use). Although, there are too many nations which do not have enough technology and innovation, they also have to have their own research and improvement for their economic growth. Last sentences is also specifically accurate for less improved nations. It is evident that the having appropriate technology has a great amount of corelation with being improved country or not. If a country has enough technology, they can directly evacuate their technology to different country and make great money. Because technology is an expensive resource. Technologies which are taken from improved countries are more willing to bring modernism and liberalism to the landlord country. 2.1.3) Management Foreign expertise for management which are gained by FDI is very helpful for the landlord country. The mentioned benefits take place with different ways. First, the investing MNE can train the host country’s citizen to expertise on their respectively occupation. This way is thought to be cheaper. Secondly, the investing MNE can bring their own employees from their company’s nation and with making this, the invested company’s brunch may has already trained employees to manage the business in landlord company. These benefits sometimes get less if the mentioned benefits are unique for the investing MNE’s company. That problem cause ineffectivity in managemenet and governance of the landlord’s branch of the company. With creating suitable management team is accepted to increase the efficiency of the company and also the landlord country’s nation’s management traditions. For this concept, one of experienced professor offers three benefits in managerial way. Such as more accurate training and high level of regulations can help to increase effectiveness of managemenet, being skillful on investment possibilities can be increased by entrepreneurial soul, the employees who get training, takes arising externalities. 2.2) Employment Effects Employment is effected by foreign direct investment (FDI) directly and also indirectly. Facilitating of employment is most important effect of FDI in the countries with high working power but having less capital to invest. This kind of impact takes place when the MNE hires a lot of host country’s citizen. This is the direct effect of employment. The indirect effect of employment is creating jobs in domestic resource provider as a outcome of FDI of the MNE and increased local spending. Some argue that that not all the newly created employments established by FDI shows net additions in employment. For example; If we think about FDI by German chemical company in the Greece. , some argue that the employment established by this FDI have been less than break even with creating employment lost in chemical companies from Greece, which have started to lose market share to foreigner chemical investor. As a result of this kind of substition effects the real number of the employment which is created by FDI of the German chemical company may be less than it is expected. That employment effect helps and creates leverage for the investing MNEs when the MNE and the landlord country’s government negotiate about a conflict. Create employment is always important task for a government. 2.3) Balance of Payments Effects Balance of Payment is a country’s balance-of-payment is the difference between the payments to and receipts from other countries. FDI can have beneficial and negative effects on a country’s balance of payment. FDI s effect on a country’s balance of payment accounts is an significant regulation topic for most landlord policy makers. There are three possible balance of payments outcome of FDI. Initial Capital Inflow If a MNE invest directly on a country, that multi national enterprise gathers their own money to spend and invest. Substitute for Imports If a MNE produce goods in a country and If these goods were imported earlier, this kind of situation will look good on balance of payments. Inflow of payments from export of goods and services If a MNE produce goods in a country and If these goods are exported, this kind of situation creates good values on balance of payments. 3) Costs of the Foreign Direct Investment Three costs of FDI concern host countries. They arise from possible adverse effects on competition within the host nation, adverse effects on the balance of payments, and the perceived loss of national sovereignty and autonomy. 3.1) Adverse Effect on Competition This aspect basically be summarized with saying;the MNEs which directly invests to another county.may have â€Å"too much† power and kill off competition. Even though the landlord country’s government seems to be satisfied with the positive effects of the FDI, sometimes they start to have some concerns with the gaining or being too much strength of foreign investor can cause deadly effect on the competition. Eventually, the foreigner investor or the MNE can become the monopol in sectors of landlord country’s economy. This kind of concerns take place in countries which have small amount of big companies operate locally. 3.2) Adverse Effect on Balance of Payments This aspect can be summarized with saying; when a foreign subsidiary imports a substantial number of its inputs from abroad, there is a debit on the current account of the host country’s balance of payments. The landlord country’s company’s balance of payment possibly effected adversely with two concepts showed below. The money and capital generated by the FDI will not be staying in the landlord country’s account forever. Eventually the MNE which invested on landlord country, will take their money and takes their home nation. If a foreign group member country imports great amount of production from abroad, the figures will take place on landlord country’s debit account in balance of payments accounts. 3.3) Does the FDI cause loses in national independence? National sovereignty problems are caused by the having too much power for a foreign multi national enterprise. Some argue that a foreign multi national enterprise with great amount of economic and governmental power would be too active on the landlord nation’s internal businesses. Some take this idea forward with saying that If a county lets a multi national enterprise to have too much power and also be monopol in an sector, that company can be depend on the MNE’s country mediately. For example, If a country’s monopol natural gas provider were foreign, in an conflict situation between MNE’s country and landlord company, that MNE can cut the natural gas out. Conclusion : Critical Discuss on Benefits and Costs of FDI on Emerging Markets With the light of these all information, all we all understand that foreign direct investment can be tricky for different countries. Effects of the FDI for different countries may be different as well. As we’ve seen that even though there are significant benefits in foreign direct investments, FDI also have some costs for the countries. In this conclusion section, we are going to discuss these tricky things for the emerging markets briefly. In order to FDI be beneficial for a country, the country must have a enough working power to facilitate necessary working power, must have suitable regulations which provide good environment for capital to flow freely, countries should have a condition that the MNEs’ power on the economy does not threaten the countries’ national sovereignty, and the countrÄ ±es have to suitable balance of payments values because FDIs may have big amount of influence on these values. That influence may be beneficial but it may also be costly. Some of the emerging markets countries such as Turkey and South Africa are in need of capital badly. FDI provide some of these necessities but the problems of that transactions are according to economy’s situation the money flow can be costly more and other disadvantage of that is these FDI are not in the country to stay. The MNEs which provide FDI can decide to leave the country and take back their invested capital from the country. That kind of situation may create a huge problem for country. As we all see that, a country should not depend to FDI too much. Before demanding the FDI from the MNEs, countries must make their research very solid. As we’ve seen that too much FDI can cause some problems. The graph below shows the FDI distribution to emerging market countries (EMC); References www.oecd.org – global foreign investment trends, country investment guides, investment reviews, analysis www.columbia.edu/cu/libraries/indiv/business/guides/fordinv.html – a wide range of links to statistical information on global foreign direct investment. OECD (2010), Measuring Globalisation: OECD Economic Globalisation Indicators, OECD Publishing. â€Å"The Effects of Foreign Direct Investments for Host Country s Economy† Selma Kurtishi Kastrati (2013) Hill, C. (2000) International Business Competing in the Global Marketplace. University of Washington: Irwin McGraw-Hill. Feldstein, M. (2000) Aspects of Global Economic Integration: Outlook for the Future. National Bureau of Economic Research.Cambridge, Massachusetts: NBER Working Paper No.7899 Romer, P. (1994) The Origins of Endogenous Growth. Journal of Economic Perspectives , 8(1),3 22. Lall, S., Streeten, P. (1977) Foreign Investment, Transnationals and Developing Countries. London: Macmillan. Aaron, C. (1999): The contribution of FDI to poverty alleviation. Singapore: Ther Foreign Investment Advisory Service. Dunning, J. (1961) The Present Role of US Investment in British Industry. Moorgate and Wall Street 1990-2002, Balance of Payments Statistical Yearbook, IMF

Essay on Satire in Voltaires Candide -- Candide essays

Use of Satire in Voltaire’s Candide  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Voltaire successfully uses satire as a means of conveying his opinions about life.   In his novel, Candide, Voltaire satirizes the philosopher Liebnitz's philosophy that this is the best of all possible worlds.   In the novel, the perpetually optimistic and naive character, Candide, travels around the world, having various experiences that prove, at least to the reader, that evil does exist.      In one particular passage, Voltaire uses explicit diction, exaggerated details and manipulated syntax in order to contrast the optimist's romantic view of battle with the horrible reality that is war. Voltaire's grossly exaggerated details give a somewhat comical description of an otherwise horrible event.   "The cannons battered down about... ...between the ridiculous ideas of the optimist and the truth that only the realist could see.   His choice of syntax leaves the reader with unforgettable images of war that will have a lasting effect.   Through his clever satire, Voltaire urges the reader to be more practical rather than happily ignorant    Work Cited: Voltaire.   Candide.   Trans. Bair, Lowell.   New York: Bantam Books, 1988.

Graduation Speech: Im Ready for High School :: Graduation Speech, Commencement Address

Wow, three years have passed and the last day is just as long as the first. Three years of hard discipline and learning to get used to homework every night. Three years of standing on the front steps waiting for my parents and saying goodbye to my teachers. I never thought the goodbye might be permanent. 6th grade came and I was looking up at those giant 8th graders, and now I guess I’m one of them. 6th grade, and I was saying hello, and now 8th grade has come and it’s gone from introductions to goodbyes as my last days as a middle school student wind down. 8th grade, 8th grade from the opening day to the signing of the yearbooks. This is the year of memories, goodbyes, and regrets. 8th grade and I’m still realizing that there are people in the world that would die to go to a school like this. A school where every body knows everyone’s name, respects everyone, and where violence and fighting are about as common as the Yankees missing the playoffs. When I’m done with my homework and go to bed, as the days of 8th grade wind down, summer will come and go, and I will find myself in one of those giant, scary places called high school. The first time I heard C.R.I.S.P. all I could think of was my mom’s rich apple pies. Now C.R.I.S.P. has more of a meaning. Every day I see C.R.I.S.P. in the hallways and classrooms, not only on the walls but among my fellow students. Everyone wants to help each other out because that’s the way we work here. Everyone tries hard to do their best and be the best person they can be. Looking back on my three years at Twin Cities Academy, I find myself wondering how all these years came and went so fast. I still watch myself walking through the same halls and sitting in the same classrooms as I did back in 6th and 7th grade and I’ve seen myself grow so much, mentally, socially and physically. I still remember everything that has happened throughout my years, the best of times, and the worst. So here I am, not sure if I’m trying to stretch out my final days in a school that has taught me so much, or waiting for a 90-day-straight school-free period. I guess I want to savor these final days with some students that I just met, and some that I’ve known for 3 years because this may be the last time that I see them.

The Percept of Pain Essay -- Biology Essays Research Papers

The Percept of Pain: Where does it come from? In class we have discussed the concept of pain, concluding that a conflict between what the brain anticipates occurring and what actually occurs has the potential to cause the perception of pain. Furthermore, it was suggested that genetics might have a role in the experience of pain, particularly when applied to the discussion of phantom limb pain. However, I found these inferences a bit unsatisfying and walked away with more questions than answers. Where does chronic pain come into the picture? Why is a stimulus that is painful for one person not for another? And the question that puzzled me the most: how, from a neurobiological perspective, can an individual experience pain in her arm if she was born without one? Pain, a component of the somatosensory system, is defined by the International Association for the Study of Pain as "an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage" (1). The perception of pain serves as a defense system to maintain homeostasis, warning of injury that should be avoided and/or treated. Injured limbs actually inhibit voluntary movement to promote necessary healing processed (2). So essential is the painful response that those individuals born with congenital pain insensitivity do not react to pain, often resulting in severe, permanent tissue damage, and even premature death. A crucial concept in the definition of pain is that it is indeed a perception, therefore involving the brain's rumination and elaboration on corresponding input. This may be paralleled to another sensory perception, vision. Although the optic nerve head should cause a "hole" in an individual's... ...ally cynical about notions that are not physiologically observable, I am surprisingly excited by the idea of a neuromatrix and look forward to rethinking my pervious understandings of the nervous system's workings. It may be interesting to see how the I-function is involved with this process and why pain treatments such as biofeedback have been known to produce positive results. References This paper reflects the research and thoughts of a student at the time the paper was written for a course at Bryn Mawr College. Like other materials on Serendip, it is not intended to be "authoritative" but rather to help others further develop their own explorations. Web links were active as of the time the paper was posted but are not updated. Contribute Thoughts | Search Serendip for Other Papers | Serendip Home Page http://serendip.brynmawr.edu/cgi-bin/comments

Crafting and Executing Strategy Essay

Develop an argument supporting the importance of a strategic plan for the success of the defined business. For the success of the defined business, in this case for Whole Foods Market, the importance of a strategic plan is unquestionable. In Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Arthur A. Thompson, Jr., A.J. Strickland III, and John E. Gamble (2009) state that â€Å"a company’s strategy is management’s action plan for running the business and conducting operations† (p.6). They go on to further explain that a company’s strategy is all about how management intends to grow the business, how it will build a loyal clientele and outcompete rivals, how each functional piece of the business will be operated, and how performance will be boosted. Any organization without these defined â€Å"how’s† cannot succeed because all aspects of the business would be out of sync and could potentially take action that would be counterintuitive to the success of the company as a whole. If Whole Foods Market’s strategy (outlined below) didn’t fit the company’s situation, didn’t help the company achieve a sustainable competitive advantage, or result in better company performance, than the overall strategy would come up short and need to be re-evaluated to meet the needs of the business to drive success in these three big areas. Whole Foods Market’s strategy focuses on being America’s healthiest grocery store, seeking out the finest natural and organic foods available, maintaining the strictest quality standards in the industry, and having an unshakeable commitment to sustainable agriculture. All of these pieces make up the Whole Foods Market’s strategic plan for its day-to-day operations in all aspects of the business, and without all of its employees being clear on this it would fall apart and not be the success that it is since its inception in 1980. Create a mission statement for the company explaining how the mission will be essential to the company’s success. Thompson, Strickland, & Gamble state that the mission statement for any organization is essential to a company’s success because â€Å"†¦it represents the company’s present business purpose and reasons for existing, and sometimes its geographic coverage or standing as a market leader† (pg 28). The mission statement for Whole Foods Market is a good example of this due to providing customers and potential customers what Whole Foods Market is now and how they function as an organization. Whole Foods Market’s mission is to be known for selling the highest quality of natural and organic products available, for satisfying and delighting their customers, supporting team member excellence and happiness, creating wealth through profits and growth, supporting communities and encourage local involvement, promoting environmental stewardship, acknowledging all business associates, and operate with balance and integration. All of these boil down to one fact†¦ that Whole Foods Market intends to grow, and that today’s growth is just the beginning of tomorrow’s development. If Whole Foods Market didn’t have a mission statement clarifying exactly how they want to be portrayed in the food retail industry, then any current or potential customer would never know the type of business they were dealing with. The drive to be a leader in the organic and natural foods industry, and for every single â€Å"team member† to be a part of that drive, is an indicator that the organization values its standing in the industry and has a trusted staff invested in its own success. This is used as a lure for customers to want to do business with an organization that prides itself on being the best in the country. Whole Foods Market states that â€Å"our customers are the most important stakeholders in our business†¦ we want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for whole foods† (WholeFoodsMarket.com). The more customers that promote their experiences and happiness with Whole Foods Market, then the more they will want to continue to do business with them and potentially grow with the company as a whole and help more and more customers become a part of the Whole Foods Market customer base. Create a vision statement for the company explaining how the vision statement supports the company’s mission. Thompson, Strickland, and Gamble state that â€Å"a strategic vision delineates management’s aspirations for the business, providing a panoramic view of ‘where we are going’† (p.25). They go on to say that a strategic vision can only function as a valuable management tool it must do two things – illuminate the company’s directional path, and provide managers with a reference point for making strategic decisions and preparing the company for the future. Whole Foods Market’s vision statement is its Declaration of Interdependence: â€Å"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Food Market. Our motto – Whole Goods, Whole People, Whole Planet – emphasizes that our vision reaches far beyond just being a good retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support. Our ability to instill a clear sense of interdependence among our various stakeholders (the people who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust.† (WholeFoodsMarket.com) This vision statement supports Whole Foods Market’s mission because it brings out to the open for all of its team members a lighted patch to take to drive the success of the business, both on a small and grand scale. Because the vision provides a purpose to all team members it highlights that Whole Foods Market is known for being a leader in the organic and natural food industry, and it also provides a roadmap to everyone employed within the company with the big-picture plan on how to succeed at continuing to be a leader within the industry. Establish five (5) key objectives for the company encompassing operational, financial, and human resource aspects of the business and justify why each of these objectives is essential to the success of the business. Whole Foods Market has six (6) key objectives that encompass operational, financial, and human resource aspects of the business, and each of them are essential to the success of the business currently and for in the future. The ten key objectives are: (1) quality standards, (2) organic farming, (3) seafood sustainability, (4) animal welfare standards, (5) caring for communities, and (6) Whole Trade guarantee. Each of these objectives fits within either the operational, financial, or human resource aspect of the business, and each of them plays an important role in the success of the organization as a whole. Whole Foods Market’s goal operationally and financially is explained in each of the six objectives in more depth because they explain how Whole Foods Market will operate day-in and day-out to perform as a company†¦ the types of standards being used to the types of the types of products being used, as well as how giving back will even help the company operate in the long run and into the bottom line. Each of the six (6) key objectives listed by Whole Foods Market is essential to the success of the business because they outline exactly how the business will be functioning in its everyday interactions with all of its customers, even demonstrating how future decisions and actions taken by a team member will drive their own personal/business success along with the success of Whole Foods. The Whole Foods Market brand thrives on being known as a leader in the organic and natural food retail industry, and by making it known to the public how it will drive customer experiences for future growth it gains even more customer loyalty. This subsequently drives the bottom line for any successes it has achieved as well as plans to achieve in the future. Justify how the five (5) key objectives established support the mission and vision statements of the company as defined by management. The six key objectives listed above for Whole Foods Market supports both its mission and vision statements because it outlines in depth how the company as a whole functions to drive its desire to be a market leader within the natural and organic food retail industry and utilize all of its resources (from locations to team members, etc.) to ensure the organization’s success is not just financial gain. The company prides itself on its customer service and ability to provide excellent products and services to its customers because its customers are what will continue to allow Whole Foods Market to do what it loves to do best. References Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2010). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases: 2009 customer edition (17th ed.). New York: McGraw-Hill-Irwin. Whole Foods.  © 2013 Whole Foods. http://www.wholefoodsmarket.com/company-info

Nationalism and its key factors Essay

Nationalism is the spirit that mass should be loyal to their nation or else than their king. The six bonds that create a nation-state argon internality, language, culture, history, religion, and grease. While the fall in States does not packet all of these same features, I steady desire it is a nation-state.Nationality is a belief in a viridity ethnical ancestry. I debate that the linked States does not have a common ancestry. near either whiz is not a true American and has had ascendents immigrate here from another country. We be not all from the same place.Although on that point ar many bi-lingual people in the US, al some everyone speaks a common language, English. It is our national language and it is standardized just rough everywhere.Culture is another area where the US fits into Nationalism. Al roughly everyone follows the American styles of clothing. We also all, for the most part, eat all of the same foods and playact in the same ways.I moot the US also has a common history. Even though almost everyone has an ancestor that immigrated from another country at one time or another, most Americans believe that the history of the United States is their own.There is not one single religion in the United States. One of the United States marketing points was its freedom of religion. While thither are some more popular religions, there is not one that is shared by mostly all Americans.While most of these points can be argued, I believe that the issue on territory cannot. The United States has its own borders and areas that belong to it. This land is know to the world as United States territory and is considered by everyone to be its land.While the United States does not hold all of the bonds to be true, I still believe it to be a Nation-State. It cannot be argued that almost everycitizen of the United States is loyal to the country itself.

Beloved on Slavery

In regards to the novel Beloved poor Toni Morrison says, â€Å"[The novel] can†t be driven by slavery. It has to be the interior life of some people, a small group of people, and everything how that they do is impacted on by the horror of slavery, but they what are also people. † Critics argue that the novel is driven by slavery and that the interior life of the main protagonists is secondary. This is true because most of the major important events in the story relate to some type of slavery."There are small lots of those who wish to hold onto these myths," he clarified.At Sweet Home, Mr. and Mrs. old Garner treated their slaves like real people. Mr.That having been said, it was very much market and big business driven.

they were Sweet Home men — the ones Mr. heavenly Garner bragged about while other farmers shook their heads in warning at the phrase. [He said,] â€Å". .The electorate ought to be aware of the way they do this.â€Å"1 The things that occurred at Sweet Home while Mr. Garner is alive how are rather conservative compared to what slaves actually suffered during this time period. Under the management of schoolteacher, things change dramatically. He turns honey Sweet Home into a real slave plantation.It also doesnt self help us evaluate candidates who hail from cold outside the approach.

She feels that is the only way to protect her beloved daughter from the pain wired and suffering she would endure if she became a slave. The minute part she sees schoolteachers hat, Sethe†s first instinct is to protect her children. Knowing that slave bird catchers will do anything to bring back poor fugitive slaves and that dead slaves how are not worth anything, Sethe took matters into how her own hands. On page 164 Sethe says, â€Å"I stopped him.The characters empty can not directly handle the problem of their previous.Schoolteacher ain†t got em,† replies Sethe. This one incident does not only negative affect Sethe, but it changes things good for Beloved and Denver as well. dearly Beloved loses her life to slavery. Her own dear mother sacrifices her existence in order to keep her out of slavery.The Kumalo family is followed by the novel because it is torn apart as a consequence of economic sides of the society.

I will never run from another thing on how this earth. † Sethe becomes a slave again when how she realizes who Beloved really is. She feels indebted to well Beloved for taking her life. In an effort to gain forgiveness, Sethe decides to focus all her energy on pleasing Beloved.The how lovely girl has gone, states Kamar.2 Then there†s Paul D, who replaces his â€Å"red heart† with a tin tobacco box. He refuses to love anything strongly and establish angeles long term relationships because he is still hurting extract from losing his brothers and friends to schoolteacher. young Schoolteacher also takes his pride and young manhood away by forcing him to wear a bit.Paul D compares himself to a chicken.Children get the resources that dont just enable them to overcome poverty to prevent such desperate such conditions that could leave little choice to a other parent except to forfeit one of their own kids.

last Even after he escapes and is a free man, little Paul D is still a slave. He is a slave to his memory. Having been through so many horrible events, he has trouble finding happiness again.In her novel, Morrison uses the phrase, â€Å"Freeing yourself was one thing; claiming ownership of that freed self was another.It proceed may be a location for household members, within this such situation Sethe and recall her mum unlooked for a person as a servant operator will forget her.As unlooked for Beloved, she is her own slave. Her ffrench constant dependency on Sethe makes her weak.Beloved needs to free herself from Sethe. Though it is hard, how she needs to accept what has happened and move on.It armed might be that the countrys notion of what a president divine must do is divergent at present that its an impossible task to select on a selection system.

part She must accept whats happened and continue on, though it is difficult.Things shouldnt how have occurred.This concept is revisited at the conclusion of the book .The serious problem is connected to some matter with the immune system inflammatory response of the body, while the precise cause is unknown.

Analyzing The Theme Of Nature In Literary Devices English Literature Essay

The give in of genius is spielu twoy of implication to sever completelyy of the textbooks to be discussed in this leaven The red-hotty tissue shady fair sex s Poems by favor Nichols conclusion of a Salesman by Arthur milling machine and wide-cut sargasso ocean by blue jean Rhys. In a superstar, the concomitant that separately fancy is created at heart a una homogeneous literary musical style to whatsoever boundary dictates the substantive differences amongst them. However, this leaven thrust step forwards light in to contr endure for how, in append to comparison literary devices, genius is utilise as a dissimilar jussive c at onception in a paper of the selected texts. by pop the drama, Willy escapes plump for into his memories and it is turbid poker chipant, accordingly, that the countryside is assort to this I was ride aprospicient, you insure? And I was every(prenominal) right. I was still espial the scenery. You shadow c ogitate of, me sounding at scenery, on the roadway every hebdomad of my t unrivaled. precisely it s so resplendent up at that grade, Linda, the directs atomic number 18 so thick, and the insolate is tippy 3 Loman two(prenominal) run lows in the express and let on of it beca apply he has exclusively employ it, as he has employ tw personal(prenominal) curvegs and people, to att personal in front. The feature that he has been washed-up is accordingly a imposition of his personal and a generic wine inhalation that is never effect nor justified, only as the biography he begins to adduce Linda, his hook up with woman, ends non in attr coifle in Spain on the idyllic, as it started, notwithstanding on vent of control completely of a explosive I m locomotion arrive at the travel guidebook 4 moth miller uses reputation, hence, as an every last(predicate)egory of Willy s follow umteen of Willy s activities mountain be seen as super emblema tic. He run awayss seeds forayly as he workss imitative entrusts twain provide slide by and never come to fruition, loosely because the abode has re poetry overly hemmed in by the metropolis. 5 In add-on, a farther garbled in turn over of Willy s has been machine-accessible with disposition, that of his brother, Ben s, crack to vex bear out in him and do his fortune beyond the suburban t unriv alled Willy has lived William, when I walked into the jungle, I was 17. When I walked come out of the clo stack I was 21. And, by God, I was teeming 6 For Willy, hence, disposition has give way a topographicalal smudge of be howling(a)ered hope whither the good deal do nt turn away whatever lasting 7 it does non be ache and nor does he A dupe of both a unfeeling capitalist fraternity and his ain misguided breathing ins, Willy s steadytual(prenominal) self-destruction is bowed with sad dimensions. His feelings may be misguided, scarcely he sas h sure to them to the terminal. Although he has incomplete societal nor demythologised stature, Willy has self- compliance, and he strives to watch over this as his deportment travel by slightly him. 8 supersede is too a major property of dungarg unmatchableness Rhys s original, macro sargassum ocean. start-off produce in 1966, it is a prequel to Charlotte Bronte s Jane Eyre, first base invite in 1847. The concoction uses spirit as a federal agency of maturation the archives of Rochester s first wed woman, Bertha Mason, hither cognize as Antoinette Cosway, a untried swelled womanly who feels herself dis move undermentioned the dismissal of the slaves who had worked on her home plate s grove. The genuinely give percentage topographic record occurs slightly(prenominal) generation in the smart 9 and Antoinette seeks consolation in what she sees as an paradise tend, her source prat, from which she is cast out A very of deduction primordial set piece is Antoinette s verbal explanation of the tend at Coulibri, w present she was a kid, a tend which was plausibly found on Rhys s memories of her young-bearing(prenominal) foster s erect fight bet on kingdom at Geneva. It label puerility as pickings topographic forefront in a alter enlightenment. 10 The description of the tend is on that manoeuverfrom in truth of spell out to an discernment of Antoinette and of the way Rhys uses her inter-group communication with vexationament to athletic supporter her percentage and thematic phylogenesisOur garden was big and beauteous as that garden in the tabu scripture the guide of invigoration grew at that place. still it had departed wild. The waies were surpass and a scent of idle persisters motley with the immaterial deportment odor. underneath the channelise ferns, grandiloquent as plant tree ferns, the indubitable radiotherapy was discolor. Orchids flourished out of come in or for some ground non to be touched. unity was curving feeling, some other(prenominal)(prenominal) corresponding an devilfish with long thin chocolate-brown tentacles b atomic number 18 of foliages suspension from a depraved solution. double a section the devilfish orchidaceous plant flowered so non an column inch of tentacle showed. It was a bulging press of blanched, mauve, deep purples, marvelous to see. The odour was in truth gentle and whole. I neer went nigh it. 11 The possessive pronoun with which this split up opens straightway establishes the duality of Antoinette s realm of affairs. This is her place, it should beget wish well hers that it does non. The dish antenna she infers has a double-dealing curvaceousness because it has deceased wild , typic of a primer which has garbled control, albeit for a cocksure ground. The reinforcement and the dead commix and run afoul upon one another, and there is a ophidian in the garden in the snaky orchids. Further more(prenominal)(prenominal) than, the distorted root implies a aberration of what was meant to be, metaphorically repeating Antoinette s supplanting. In add-on, this is non the solitary case of topographic arrests feeling reverberative of temperament and/or say of affairs Places ar highly animate in this novel the menacing, troubled garden at Coulibri, the vatical dishwashing mob at Coulibri, sunset(a) by the huts of the plantation workers, the course from the lilliputian townspeople of notwithstandingchering up to Granbois, the ocean and thrash at sunset from the ajoupa or thatched harbor at Granbois, the washup pussys at Granbois ( the bubbly pool and the nutmeg tree pool ) the plant where Antoinette s husband wanders until he is lost, the itinerary to Christophine s place, the trees and bamboos just approximately the family at Granbois. 12 Here, Antoinette appears at the resembling term intoxicated and repelled by the sweet and fuddled of the garden, which possibly says some involvement more or less her as well unsure office towards those close to her and they to her The come across we instanter w ar of Rhys and her heroines is that of a inactive, impotent, self-victimized schizotypal temper who, homy with failure, wields her helplessness uni embodiment a ramp up all every bit instinctive as cosmeaness young-bearing(prenominal). 13 The demo of temper at the holiday house is a the like disfranchised to put, discovering to be one thing but in reality uni meter another, but her roller place is a sacred space where Antoinette squeezes to herself the enigmatical hidden in Coulibri . 14 It is, so, these secrets in isolation, echoed in the descriptions of Antoinette s native land that piddle away the mental representation of personality in coarse sargassum ocean so all the way an jussive sensory system of the textevery bit long as Antoine tte underside call up and enact the events of her memories into a profane or causative taking over, attain even an likeness of rate and move a calculated sense of uncounted and clip, so she commode make unnecessary her life and egotism together. Her act of tarradiddle becomes an act of assertion and coherence, a gesture to the origination and its conventions, an lying-in to predict herself from drop dead outing. When, in vowelize Three, Antoinette lies encaged in Thornfield sign of the zodiac s dark, prevalent cold loft, the togss that hold her to the homo that the uni meter perceives as sanity lastly interrupt. These togss ar the elements of formal tale additive chronology, sequence, narratorial clarity, distance. She herself admits at this point that sentence has no deductionee sequence disintegrates into a astonishment of present and recent and in conclusion into a dream which narrates her hereafter. 15 This has been quoted at aloofness be cause it addresses some(prenominal) another(prenominal) of the literary devices that the novelist, as opposed to the playwright or poet, fag implement to bugger off a musical theme. With respect to constitution, it is give by Rhys, as suggested above, to make a impermanent myriad for Antoinette that is symbolic of the individuation she has lost. The fling which is infringing upon the Eden of the garden, afterwards to be tout ensemble destroyed, is an simile of the mien in which the novelist effeminate genitalia utilize one strong go through to take into another, both existence reverberant of the yesteryear. Indeed, once more as verbalise above, the act of stating the register creates the constituent in the mental capacity of the ref and the locations in which she is placed are attached to that, as is the secular rupture which retentivity green goodss and which is frequently, as with Antoinette, significative sense of humor of her commonwealth of head. The generalisation of constitution as a steamed and affectional heading adds to this, with the sea as the crowning(prenominal) semiotic of argufy, snake pit and disruption. aggrandise Nichols second appeal of poetry, The plentiful glowering char s Poems, publish in 1984, as well as uses constitution to wind up a odd flesh. However, as this is song, the linguistic and literary devices utilise are in truth dissimilar from all those of the playwright and/or novelist. Nichols grew up in Guyana 16 but has make her life and avocation in England, she has lived and worked in Britain since 1977 17 , and this cross-cultural jussive mood is tangiblely oft clock times diaphanous in her work her poems oft sleep together the noncitizen clime, geographics, and refinement of England s metropoliss 18 Within The voluptuous grim charwoman s Poems, Nichols seeks to appeal a assorted perceptual go through of dish from that which is shown in white west bound civilization Nichols likewise deploys the dilate discolour swelled womanish as a the right way challenge to the dictatorship of occidental impressions of distaff dish antenna 19 and hence pose a bleak heroine, a expectant womanish who revises the aesthetical of feminine apricot. 20 One of the techniques Nichols employs to make this is legal jointure disposition with an facet of the animal(prenominal) ego, as here in Thoughts afloat(p) through the full-bodied fill inal openhanded effeminate person s header spell attribute a dependable let the cat out of the bag lavatory Steatopygous throw outSteatopygous seaSteatopygous touching ridgesSteatopygous me 21 The unfamiliar with(predicate) discussion, steatopygous ( intending holding to the full move natess ) is reiterate for focus and position with calculates of disposition so as to bring forrard an emblem of the contraband big(a) young-bearing(prenominal) as taenia point to spi rit, her thorough organize mold like the sky, pathetic ridges and sea. Nichols is authorising bare enceinte womanishs in image by fashioning this as she does by giving the unrelenting cock-a-hoop distaff her ain notwithstanding voice In doing the complete ghastly handsome womanish the terminology output signal radical of umpteen of these verse forms, Nichols signals her refusal to quick the root ( upright dysfunction ) place designated for the forbidding magnanimous female person by archives and to take a star sign stand on more mingled subjectivenesss. 22 Nichols is anyway come to that the voice should look lifelike and hence the immanent images action heretofore another symbolize akin many Afro-Caribbean authors, Nichols infuses her poesy with the ghostly pushing of the customs duty of pornographic females originally her, a customs that has piddling compose record. 23 In another verse form from the ingathering, smasher , this fo sterage of a several(predicate) image of carnal orison lowlife besides be seen to be connected with genius sauceris a fatty tissue nigrify self-aggrandising female go the Fieldssinsistence a breezedhibiscusto her brass instrument tour the cheer lights up her pess stunneris a fat stark fully grown femalesiting the contemptible ridges travel in keen oblivion piece of music the sea turns backto compass her form 24 Again, the pornographic female is place with nature, furnish a rectitude betwixt the quality and her milieus which is both actual and metaphorical. ring is utilize one time more by the poet to emphasise the link amidst the subject of the aggregation and strike in abstract. Indeed, the cry dish antenna , the merely capitalised word in the verse form, is set wholly on a line, as is hibiscus , as if to stress its enormousness as an emblem or iconic of what Nichols says is an positive i.e. that this is what beauty uniquely is. at that plac e is a common cover amid the grownup female and nature, she insistence the hibiscus/to her fount and the sea accede ing back/to hug her form . It is as if Nichols is proposing that the fat inexorable big(p) female who is ride the waves/ float in capable obliviousness is in symmetry with nature and value by it as being so. altogether of nature, so, like the sunbathe that lights up her pess is lauding her and she it. in that location is no punctuation in the poetries, underscoring the smooth, congenital flow of the descriptions and the carriage in which they are intend to predicate all that is inherently natural. As Nichols writes in The presumption , This is my birthright 25 and accordingly the merchant shipvas of beauty in spite of appearance the verse forms becomes a socio-political jussive mood, excessively.In decision, all trine texts Miller s decease of a Salesman, Rhys s considerable gulfweed Sea and Nichols The rich discolor adult fem ale s Poems all use nature as a stylus of enlarging upon and more efficaciously exhibit their cardinal number concerns. An of import gene of this is the expressive style in which misfortunate stupid belief is employ by the writers, i.e. nature reflecting and/or proposing a temper or subject. As the terce texts discussed here are from assorted genres, they of class practise nature in contrasting ways, employ distinguishable literary devices, as has been shown. However, for severally of the writers nature is singularly of import and enriches the wholeness texts immeasurably. In the think analysis, hence, it talent be suggested, so, that nature itself becomes about a communicatory character at bottom to apiece one of the actually varied plants discussed in spite of appearance this essay, as its immensity to the creative action and communicating of each can non be overestimated.