Communication Case Essay

Communication allows ideas to be conveyed clearly and succinctly. Communication is crucial for developing positive relationships with children, young people and their families, colleagues and other professionals We communicate to express our emotions like courage or fear, joy or sorrow, satisfaction or disappointment with appropriate gestures and words. Communication is vital for seeking and providing information. AiiDescribe TWO ways how effective communication can affect relationships in an adult social care setting between individuals using the service, their carer’s, colleagues and other practitioners. 1. Effective communication is the basis of all relationship regardless of whether the relationship is professional or personal. It is important as it helps to give concise and clear information and eliminate the possibility of risks to patients. 2. Also with effective communication there would be a positive atmosphere within the work place and colleagues would be more willing to help each other out. Staff would know where everything is and also offer extra support with your workload. AiiiIdentify THREE ways of finding out the communication and language needs of an individual. For each method, describe how effective it is at establishing the needs of the individual. Method How effective this method is? Looking through previous records Previous records can identify the individual’s illness or disability and what kind of support they will need to establish communication and language needs. Observation Observation is effective as it is establishing the communication and language by watching/talking to the patient themselves. Communication with family/other professionals Family, friends and other professional who have worked/lived with the patient will have a lot on information/knowledge on the patient. They would have developed ways of dealing with the patient’s communication and language over a long time. AivDescribe THREE factors to consider when promoting effective communication. Disabilities: Disabilities such as hearing loss, impaired vision, mobility problems or speech impairment can affect the effective communication. Proper communication method should be known before communicating the people with disability or different health issues. Cultural Differences: Communication differences can result from differences in culture. In some cultures, children are not allowed to speak in front of adult and some kind of body gesture, eye contact, facial expression and touch are inappropriate. Environment: Environment is one of the most important factors to consider. Ensure the lights, air, temperature, noise and that it is safe and comfortable for the patient before establishing effective communication. AvDescribe THREE verbal and THREE non-verbal communication methods and styles that a social care worker may use in an adult setting. Verbal Non Verbal Spoken – When people speak face-to-face or via the phone it’s considered verbal communication Body language/Body movements – Body movements include gestures, posture, head and hand movements or whole body movements Written – writing is considered a form of verbal communication because words are involved. Eye contact – It is important to give eye contact as it helps the person know that you are listening Non-spoken – A person doesn’t have to speak words for a communication to be considered verbal. A groan can qualify. In fact, any noises or utterances a person makes are included in this classification. Posture – Posture can reflect people’s emotions, attitudes and intentions. Avi Explain why it is important to respond to an individual’s reactions during communication. It is important to respond to an individual’s reactions during communication because it shows you are actively taking part in a conversation. It also shows that you are listening. With no listening there really isn’t a conversation happening. If you are listening passively, then you are giving little or no feedback. If you are like this, then you are unlikely to make coherent responses. Avii Explain how an individual’s background can influence their communication methods. An individual’s background can influence their communication methods by the way in which they are brought up and the society and culture that they live in has a great effect on the way in which they communicate. In some cultures children are not allowed to speak in the presence of certain adults. Some people may have been brought up in a background of challenging environments. Some women do not speak in front of other men out of family. These factors will highly influence the way they communicate and to establish communication with these groups of people. Also there may be a language barrier which would influence communication methods. Aviii Identify three examples of barriers to communication and explain how you could overcome each barrier. Barrier How it can over come Language differences You can overcome this by identifying the preferred communication method and using the appropriate method to communicate. Culture differences You can overcome this by providing an interpreter or translator service. Using makaton, body language and pictures etc. Physical Barrier You could overcome this by checking the individual’s record, speaking to a family member or friends or through the country’s cultural representative. Aix Describe two strategies that you could use to clarify misunderstandings. 1. Be polite and ask kindly in a calm professional manner. 2. Writing instructions clearly and concisely. Ask the them to repeat what I have said to ensure clear understanding. AxA social care worker wants to enable more effective communication with individuals using the service. Explain how they could access extra support or services that may be helpful. Translation services – This service can help with changing the written text from one language to another. Interpreting services – This service can help with converting spoken language to another language. Speech and language services – This service can support people who have had a stroke and have problems with their speech. Advocacy services – This service can support people who are unable to speak up for themselves. This service tries to understand the needs, wishes and preferences of people, and will argue on their behalf.

Discuss the differences in the portrayal of Death in Appointment in Samarra and Godfather Death

Death and its inevitability is the main theme of both the short stories, Appointment in Samarra and Godfather Death. However the portrayal of Death in the stories differs to some extent. The reality and inescapability of death is evident in both the stories as they both end with the hapless man involved being taken by Death in the end, even though both the servant and the godson try to cheat Death, either by running away or trying to beg for mercy.In fact there are many similarities in the authors representations of the character of Death. The most notable one is to endow Death with emotion or feeling, though the degree to which this is done varies in the stories. Another similarity is in their portrayal of Death as not entirely all-knowing; the Death in Appointment in Samarra is surprised to find the servant in Baghdad that implies a less than omniscient being.Godfather Death himself is not in complete control of the fates of his victims, being unable to control the candle flames or to override his godson’s breaches of trust. They are both represented in some measure as simply custodians of a greater will. However even within these apparent similarities differences arise on comparison of the two stories. Firstly, the most evident difference is in the physical portrayal of the two Deaths. In Appointment, Death is described as a woman.It is also clear that the figure of Death is not frightening in appearance as a stereotypically ugly and withered creature; the servant says only that a woman jostled him and when he turned she made a threatening gesture at him. It is the gesture and not the appearance that inspires fear in him. The Grimm brothers portray Death in a more stereotypical way, describing him first, clearly as a man and in addition describe him with adjectives such as â€Å"bony†, conjuring up a picture of a skeletal forming a tattered robe.His figure itself is suggestively fearful. Another difference arises when we compare the personaliti es of the two Deaths. Maugham’s Death is more impersonal than Godfather Death. She does not appear to be capable of great emotion or feeling but is certainly endowed with some measure of it; she says, â€Å"That was not a threatening gesture, it was a start of surprise†¦Ã¢â‚¬  This clearly implies the ability to feel; after all, surprise is an emotion.However it is not accompanied by rage at his attempt to escape or any other deep emotion. Rather, there is a quiet confidence in her own inevitability, which is clear by the very nature of the tale. In contrast Godfather Death is volatile and exhibits far more human reactions; there is pride in his statements that he makes â€Å"all men equal† and â€Å"whoever has me for friend shall lack nothing†. He is also vengeful as is clear by his final revenge on his godson and brooks no attack on his authority and power.Though both are inevitable Godfather Death seems to be less secure in his power than the quieter but equally merciless Death in Appointment. A third difference lies within their similarities and is a little more complex; not quite so evident. As previously noted, the Deaths in the two stories are simply instruments of fate. They both lack absolute power and complete knowledge but they differ in this respect too. In Appointment in Samarra, the Death seems to have more power over the fate of men than Godfather Death.It is clear from the story that Death was in the marketplace to claim another victim (perhaps the merchant as he was able to see her and Death would presumably not be visible to everyone or the servant would not have been so panicked at the sight of her. ) She was surprised to see her next victim there when she knew before hand that he was to die in Samarra, implying a foreknowledge of her duty but not omniscience in general or she would have known that he would be in the marketplace and be scared into running.Therefore she was confident in her power over men’s lives. Godfather Death does not seem to be endowed with the same sort of surety. If he was that powerful he could simply have overridden the doctor’s predictions and taken the king and his daughter. However he allowed himself to be thwarted twice. Even when his godson begs him not to let the candle go out and to light him a new one he says that he is unable to do that, that it must go out before a new one can be lit.And though it is clear too that in the end he cannot be cheated of his victims, he is not portrayed with as much inexorability as in Appointment. On the whole, though the Deaths are different in gender and temperament, they both are portrayed as an inescapable reality. The difference of Godfather Death and Death in their performance of their duties is evident as Death does not brook any escape and is merciless in an impersonal way while Godfather Death is merciless in heat and anger. However in both stories it is clear that Death is what awaits us all.

Birth Control in Schools Essay Example | Topics and Well Written Essays - 2500 words

Birth Control in Schools - Essay Example The lack of opportunity and greater disorganization in some minority communities in this country, teens in schools with higher percentages of minority students are also more likely to have higher pregnancy rates than teens in schools with lower percentages of minority(Manlove, 1998).. Students in these studies, it is often difficult to distinguish the impact of school character from the impact of the community characteristics in which they reside. Social scientists and educators have suggested a wide variety of explanations for how schools reduce sexual risk-taking behavior. Some of their explanations have observed research supporting them, while others are credible, but lack supporting research. For example, educators concerned with adolescent sexual behavior have suggested that: 2. Schools increase interaction with and attachment to adults who discourage risk-taking behavior of any kind (e.g., substance use, sexual risk-taking, or accident-producing behavior). More generally, they create an environment which discourages risk-taking. 3. Schools affect selection of friends and larger peer groups that are important to them. Because peer norms about sex and contraception significantly influence teens' behavior, this impact on schools may be substantial. However, just how schools affect selection of friends and peers is not clearly understood.4. Schools can increase belief in the future and help youth plan for higher education and careers. Such planning may increase the motivation to avoid early childbearing. As noted above, multiple studies demonstrate that educational and career aspiration are related to use of contraception, pregnancy, and childbearing.5. Schools can increase students' self-esteem, sense of competence, communication and refusal skills. These skills may help students avoid unprotected sex. Despite the growing strength of the abstinence movement across the country, large majorities of adults favor SEX and AIDS education that includes discussions of condoms and contraceptives. For example, a 1998 poll of American adults found that 87% thought birth control should be covered (Rose & Gallup, 41-53), a 1998 poll found that 90% of adults thought condoms should be covered (Haffner & Wagoner, 22-23)and another 1999 poll found that 82% of adults believed all aspects of sex education including birth control and safer sex should be taught . (Hoff, Greene, McIntosh, Rawlings, & D'Amico, 2000). Given both the need for effective educational programs and public support for such programs, schools have responded. According to a 1999 national survey of school teachers in grades 7 to 12, about 93% of their schools offered sexuality or HIV education (Darroch, Landry, & Singh, 204-211, 265). Of those schools teaching any topics in sexuality education, between 85% and 100% included instruction on consequences of teenage parenthood, STD, HIV/AIDS, abstinence, and ways to resist peer

Role Of The Medical Websites In The Awareness Of The Public Essay - 1

Role Of The Medical Websites In The Awareness Of The Public - Essay Example This website has considered all those factors and thus provides the email address, telephone number and even a live chat handle, where a member of the general public can directly chat with Ayuda en Vivo, who is available on weekdays at 8:30 am to 5:00 in the evening. In addition to this, there is a hotline that is toll-free and a fax number, catering for both English and Spanish speakers. This website is crucial to the general public, as far as their health is concerned. It is special since it provides information on a unique type of illness, a mental illness. Facilities providing treatment of these disorders are few; thus, there is dire need to provide enough information about their existence. This website has accurately done this by providing a mental health treatment locator, in addition to clear details of their offices and areas of specialization. The authors, who are officials in the U.S department of health and human sciences, exhaustively provide all the necessary data needed by the consumers, who are the general public. It, therefore, suffices to admit that the authors of this website are qualified to write it. The National Institute of Mental Health is the institution responsible for publishing this website, and the U.S government maintains it. The website is protected by various provisions of the U.S code. Any person in violation of this code is subject to criminal prosecution in a criminal court. To counter unauthorized attempts to add damage or change any information on the website, software programs are employed.Information from these soft wares is used in tracking down violators of the site for prosecution. The publications of NIMH are however available in the public domain. They may, therefore, be reproduced or copied without permission.

Employment law Term Paper Example | Topics and Well Written Essays - 750 words

Employment law - Term Paper Example Age discrimination can be experienced by all people of all ages but mainly between the older and the younger people mostly if the legal action is implicated for the older workers suffering discrimination. (Sargeant & Lewis, 2004, 87) Ageism encompasses a combination of institutional practices, individual attitudes and relationships Ageism and age discrimination are different from each other, as ageism is application of assumed age –based group distinctiveness to an person, regardless of individual‘s actual personal character. However age discrimination refers to the rough ‘age proxies’ in personal decisions in regards to selecting, hiring, discharging, promotion, transfer, training and mandatory training (Macnicol, 2006, p.3). The Age Discrimination in Employment Act (ADEA) 1967 in the United States is applicable for all apparent groups. The Government’s consultation document identified both the direct and the indirect forms of age favoritism in employment and most obvious forms is the person’s ability to work or to be developed in relation to their age. When the US government had approved (ADEA) act it became a major issue from 1967.The act declared that the older people should be promoted on the basis of the ability than on the age, excluded the subjective age discrimin ation in employment and also facilitate the workers in solving problems arising from the impact of the age on the service (Sargeant, 2006, p.1-5). B) Describe how the changing demographic will continue to effect age discrimination claims? Age discrimination affects the employees at the later stage of their life when many people are not able to put their best effort in the performance due to disability. ADEA in 1967 has abolished the discrimination in recruitment, transfer and compensation for the people aged from 40-64.The law was further amended in 1978 when the private organization employees can work up to the age of 69 and in 1986 the law abolished the compulsory retirement for age together. According to a study in 1997, the inhabitant non-institutional populace of ages from 16 to 64 had suffered from a poor physical, mental health that lased for over 6 months and this prevented the people in carrying out a job. Two types of demographics in respect to the working-age and disability are age and race. Disability in work rises with age and the proportion of black employees in work disability exceeds the proportion of other rac e and Hispanics. (Seagal, 2002, p.385)Discrimination is also done on the basis of race and national origin hat involves the employment actions like hiring, promotion etc. Religion can also affect the work culture if the employee practices his/her religion art work. Sex discrimination is also another issue that includes hiring only male candidates or o the basis of marital status and it also includes sexual harassment among the women. (Bruce, 2005, p.21) C) Discuss whether or not an employer can consider an applicant's or employee's age when making employment decisions? On the basis if the Age Discrimination in Employment Act (ADEA) an employer is prohibited to take decisions on the basis of age. Under this legislation an employer cannot force the employees to retire after a certain age, but it can apply seniority system that should not force an older workers leave the job. The law also includes all the list of employees to take a mandatory retirement like federal judges, pilots, enf orcement officers and executives with provision of pensions. (Duekar, 2000, p.118)The act is applicable in both the private and government organization and it can be unlawful if the management fail to abide by the following rules that are: a) if the employer rejects to recruit or discharge an individual with respect to the compensation, terms and condition on the basis of the age; b)to limit or segregate any employees and deprive any employees opportunities that affect the status because of the age factor, c) to reduce the wage or salary of the workers

Chiquita Brands Inc Essay Example | Topics and Well Written Essays - 1500 words

Chiquita Brands Inc - Essay Example The company operates in three divisions or segments – Bananas, Salads and Healthy Snacks, and Other Produce. The Bananas segment originates, transports and distributes bananas to retailers, wholesalers and chain stores; it also cultivates and produces its own bananas through its plantations. The Salads and Healthy Snacks segment carries snacks under the Fresh Express labels, aside from distributing fresh vegetables and food ingredients. It distributes fresh vegetables to food retailers, foodservice distributors and restaurants. The Other Produce sources and distributes fresh fruits, other than bananas, in Europe and North America (Chiquita Brands website). Chiquita is the company that succeeded United Fruit Company, then the leader in banana production and transport operations throughout the Caribbean and Latin America, in 1984 and moved its headquarters to Ohio after it was bought by Cincinnati billionaire Carl Lindner Jr. who named himself the CEO. The company adopted the na me Chiquita Brands in 2002 after the company exited from a prepackaged Chapter 11 debt structuring plan and acquiring several fruit processing companies and distributors and expanded outside of banana sales to marketing and distributing other fresh and processed fruits and vegetables (Chiquita Brands website). Chiquita Brands has two main business units: Chiquita Fresh and Chiquita Global Logistics. Chiquita Fresh is responsible for the production, distribution and marketing of fresh fruits and vegetables around the globe, with Chiquita bananas as the signature product symbolizing its commitment for fresh and nutritious food. Chiquita Fresh’s website offers these data about the company: $1.5 Billion in revenues; 23,000 employees; 130 Million boxes of bananas sold annually representing 67% of total mother company’s revenues. Chiquita Fresh also operates 115 banana plantations in Latin America and one farm in Africa that produce half of all bananas sold, the other half c oming from independent producers in Latin America and the Philippines (Chiquita Brands website). Chiquita Global Logistics handles the supply flow of products and information in 19 countries via their network of cargo ships and other supplier facilities. Global Logistics has 11 modern ships and contracts 13 more to complement its Great White Fleet to undertake the delivery of bananas and other produce to Europe and North America. Aside from this, Global Logistics is also involved in commercial cargo operation in the US, Europe and Latin America. The website has the following information about Global Logistics: 430 employees;$160 Million in assets; 40,000 cargo containers moved annually; 2.9 Million nautical miles covered per year (SourceWatch website). In its 2010 annual report, Chiquita Brands cited the following data: 21,000 employees in nearly 70 countries; $3.2 Billion in net sales, generating $57 Million net income. The annual report boasted of a consistently positive operating net income from operation for the last three years from 2008 despite that the period covered the height of the recession. Issues Besetting Chiquita Brands In that annual report, the chief executive officer Fernando Aguirre reported on the progress relating to several issues from past operations that have affected Chiquita Brands in some ways. Violations of EC Competition Laws One of these issues pertained to some reported past violations of European competition laws by former employees of the company.

LukoilBP Comparison Case Study Example | Topics and Well Written Essays - 1250 words

LukoilBP Comparison - Case Study Example Nonetheless, its performance in boosting its market value has been described as hyper in nature as evidenced by the graph below: This ratio is the company's share price at year end divided by basic income per share. Basic earnings per ordinary share amounts are calculated by dividing the profit for the year attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the year. The average number of shares outstanding excludes treasury shares and the shares held by the employee share ownership plans. The following tables detail BP and OAO LUKOIL share price, basic income per share and the price to earnings ratio: BP, having wider operations than LUKOIL, registers a higher P/E ratio. However, computing for the rate of change of the P/E, it is found that LUKOIL is registering much higher growth than BP. The results are shown below: With this information, it can be seen that LUKOIL registers double digits for the P/E ratio. This growth essentially tells the investor that LUKOIL is outperforming BP. Although the investor can expect higher returns for BP, this may not be the case in the future as LUKOIL's P/E growth rate is double that of BP. Basically, the P/E ratio is expected to increase as Basic Earning Per Share are also up with share price also expected to increase because of the good performance of LUKOIL. ... Sample Computation: ( LUKOIL 2005) P/E = Share Price / Basic Earnings Per Share = 59.40 / 7.91 = 7.51 BP, having wider operations than LUKOIL, registers a higher P/E ratio. However, computing for the rate of change of the P/E, it is found that LUKOIL is registering much higher growth than BP. The results are shown below: Table 4. Rate of Change Profile P/E Rate of Change (%) 2003-2004 2004-2005 LUKOIL 13.62 28.60__ BP 6.07 12.36__ The computation for the rate of change was carried on using the following equation: Rate of Change = ( P/E for Year End - P/E for the Previous Year End) * 100% P/E for the Previous Year End With this information, it can be seen that LUKOIL registers double digits for the P/E ratio. This growth essentially tells the investor that LUKOIL is outperforming BP. Although the investor can expect higher returns for BP, this may not be the case in the future as LUKOIL's P/E growth rate is double that of BP. Forecast The most recent available projection for LUKOIL is a 9M 2006 projections and is conveniently compared to 9M 2005. It is shown below: Table 5. Financial Forecast Source: 2006 Financial Results from www.lukoil.ru/ investorcenter Basically, the P/E ratio is expected to increase as Basic Earning Per Share are also up with share price also expected to increase because of the good performance of LUKOIL. The company is currently very aggressive in entering and capturing a major portion of the US market. It has already purchased rights to Getty and its oil distribution facilities in the US. With regards to BP, the P/E ratio is forecasted to increase as well

Blog Post Assignment Example | Topics and Well Written Essays - 500 words

Blog Post - Assignment Example Armando Aguilar, the head of the fraternal order of police in Miami, described graphically and in detail the incident. The suspect, according to him, growled when the police ordered him to stop attacking the other man. When the suspect tried to attack the police, he was shot four times before he finally went down. What is more shocking is that there were four similar cases beforehand, which all took place in Miami. The above case is, without a doubt, a perfect example of sensationalism in the media. Truth and objectivity, which are highly cherished values in journalism and mass media andcommunication, are absent in this case. Basically, the issue of truth and objectivity relates to the purpose and significance of the news. The news about a man eating the face of another man is of course significant. But what is the purpose of CNN for presenting this news in a graphical and outrageous manner? There is one obvious answer: to sensationalize and drew the attention of the public, or, worse, to sell. In sensationalized news, truth and objectivity are halfheartedly espoused. Of course, CNN is known for its reliable and credible news reporting, but the network apparently failed to disclose the truth about this so-called zombie attack in an objective manner. With all of the odd incidents happening all over the world, people start to speculate if something strange or unexplained was causing these events . Because of news like this, gossips start to surface about an imminent cannibalism outbreak. Apparently, there is no imminent cannibalism outbreak. And there are no inexplicable ‘something’ goading normal people to eat human flesh. The CNN report about one isolated incident in Miami is an example of how sensationalized news can incite panic; it also reveals the triviality of contemporary news media. The truth is there are a lot of mentally ill or deranged people all over the world. Cannibalism,

Combining Melodrama and Docudrama through Various Mise-en-Scene to Essay

Combining Melodrama and Docudrama through Various Mise-en-Scene to Create Portraits of Queen Elizabeth and Princess Diana - Essay Example Instead, the film concentrates on Queen Elizabeth’s reaction and immediate behaviour following the death of Diana. It attempts to create a very specific portrait of the Queen as both a monarch and an emotional and flawed human being. Though the character of Diana is not acted out, through real video footage, media excerpts and the opinions of many people, a portrait is also created of her, as well as the Queen. In this way, the focus is on both the character of Diana and the character of the Queen, conveyed through entirely different mediums. While the Queens portrait is represented through the actual characters judgements, behaviours, thoughts and actions, Diana is manifested through images, media files and the statements of others including the general public. The film achieves these portrayals by combining elements of both melodrama and docudrama, and through several mise-en-scene components, including dialogue, music, costume, props and lighting. Both melodrama and docudra ma are generally identified as sub-categories of drama. Melodrama focuses on emotional premises and interpersonal conflict to appeal to the emotionality of the audience. As a genre it was often ridiculed by theatre critics of the 19th and early 20th centuries but has gained merit in the latter half of the 20th century and is now arguably one of the most written about Hollywood genres (Singer, 2001). It often heightens and exaggerates the plot or the natural and realistic emotional conflicts involved in a story in order to heighten and enhance this type of appeal. It typically involves a heroine and a villain and is often identified with the objective to make the viewer cry, as noted by Neale (1986), â€Å"a feature crucial to melodrama...its ability to move its spectators and in particular to make them cry†. Docudrama on the other hand, is drama based upon actual historical events. It usually attempts to re-enact actual occurrences as true to life as possible, albeit long aft er the event actually happened. An evolution of the documentary genre, â€Å"films based on fact raise so many questions...that for the purposes of study, it is profitable to regard them as belonging to a different species called docudrama†, (Rosenthal, 1999). As a sort of dramatised documentary, this sub-genre has often been questioned for its representation of truth and fact, however, Fraser (1999) postulates that when docudrama is done well, the audience generally understands what is fact and what is fiction. Lipkin (2002) suggests that the premise of a truth within a docudrama, serves to launch the work in a different direction than standard documentation. This film can be categorized within both of these genres, as it features significant elements of both subsets. While the film is quite obviously a docudrama, in that it tells the real story of actual historical events according to accurate dates, locations, people involved and factual events, it also portrays intimate m oments which are not necessarily fact. Such scenes have been interpreted according to general knowledge and common assumptions, often with a view to making them more melodramatic and in line with the emotional conflict of the story. In this way, melodrama is also an identifying aspect of the film. For example, in scenes of Diana’s funeral, real news footage is used, accurate dates are given and even real people involved are shown. The film makes use of

How to find answers within your company Case Study

How to find answers within your company - Case Study Example The higher end of this tail is composed of the expert contents and lower end of the tail is composed of peer-assisted contents. The company is required to subsidize content writers through an absolute or relative reward system. The segregation of contents based on their quality is essential for improving the quality of information provided by an internal knowledge market. The quality of content improves gradually when peer comments, criticize and reorganize contents on a question. Most of the companies award points on a specific scale for the improving the quality of contents. Respect of individual’s privacy plays a significant role in the success of an internal knowledge market. The platform should allow the knowledge seeker and provide to remain anonymous. This anonymity will protect the ego of knowledge seeker and will increase the freedom of providing answers to controversial contents. There internal knowledge market can cause accumulation of knowledge for personal gains if relative performances are use to decide about the awardees. Relative incentives are given to best performers only, this can discourages knowledge sharing because peers can save best trick for competitive advantage. This can be avoided by absolute rewards where there is no loser but peers can support each other to improve personal shortcomings. The concept of internal knowledge markets is quite new and the designs of internal markets are still evolving. Different companies are migrating from traditional hierarchical knowledge market to internal knowledge markets. In the first phase of market development various implementation of the market can be studied to develop a prototype of internal knowledge market. In the second phase companies needs to design policies that can encourage knowledge sharing. It must not only be vertical or a top down knowledge flow but horizontal

Myself the Writer Essay Example for Free

Myself the Writer Essay One of the reasons why I love writing is because it is my desire to progress in writing through setting more achievable objectives, building on novel ideas, in addition to developing new skills. Through writing I am able to advance my knowledge on a variety of subjects. Every time I write I am able to learn something new. I take writing as a way through which I can express my feeling. However, writing is a challenging task due to the fact that it calls for extra caution. There are many rules and regulations that surround writing. Some of these rules limit the extent to which one can express himself in writing (Elbow p, 12). There are various challenges that I come across in the process of writing that tend to slow me down. Finding the right words is the hardest of these challenges. Sometimes it is very hard to find the most appropriate words to make my writing sound the way I would like. Writing can also be a boring as well as demoralizing task when a writer fails to get the necessary information (Elbow p, 26). Trying to figure out the words that will follow the work I have already completed is the other challenge that I face as a writer. Lack of knowledge concerning a particular topic is the other challenge I face as a writer. Along with lack of knowledge, lack of information from various sources is the other factor that negatively impacts on my writing. Writer’s block is the other challenge that I face in writing. However, I have learned that in order to overcome writer’s block I need to put down what is in my head. Work Cited: Elbow P. , (edn 2), (1998). Writing with power: techniques for mastering the writing process, ISBN 0195120175: Oxford University Press US

Just Us! Cafe: Business Analysis

Just Us! Cafe: Business Analysis Just Us! Cafes is the company specialise in food and service industry consist of wholesaler and retailer in Nova Scotia, Canada, and United States. Just Us cafes vision is to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all their stakeholders. Their core product is certified Fair trade, organic products and local products which is high quality and social and environmental responsibility. Just Us! Coffees focus on nique market of promoting fair trade. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. The main distribution channel of Just Us are in grocery stores, four cafà ©s (two each in Wolfville and Halifax) and distributed products on university campuses. In current situation, the prevailing economic climate and increasing competition has been issues to the founders. In addition, Just Us! Coffee goal to expand their business, consequently, the new challenges arise from having compete with several big brands for example Starbuck, Mcdonald, Kraft who also introduce the FairTrade certified coffees, or Rainforest Alliances certified coffees and small coffee shops and new entrants to retain its brand recognition of its customers. There are several possible answer to those problem such as: Increase power of branding to make it difficult for new entrants and create the different with existing rivals. Using Joint venture, franchising as an option to expand into new market Using new media to increase marketing and customer service. 4 Current Situation Analysis Positioning is the art of designing the companys offering and image to occupy a distinctive place in the mind of the target market. (Kotler, 2003, pg 308). 4.1 External Analysis: In order to develop effective strategies Just Us Cafà ©s are required to examine the external environment in which they operate. I have carried out the following analyses: Pest Analysis Porters 5 Forces Competitor Analysis 4.1.1 PEST analysis Political As highlighted throughout the case, a huge political factor involved in the industry was the certified recognition of actual fair trade and the whole process. Economic The economic environment is constantly changing and as we can see from the case, some competitors are providing partially organic ranges as well as mainstream organic coffees. JU pricing is at a slight premium and in the current environment; disposable income of consumers can play a large role in choosing a product. JU must be aware that a consumers feeling toward one product may be influenced by their income, regardless of how strong they feel about fair trade. Social As mentioned in the case, the overall coffee experience seems to be a large part of the attractiveness of JU and competitors. Any future strategy must be designed with this experience in mind rather than expanding rapidly and diminishing the experience factor. Technology Technology is constantly evolving and JU can seize a significant advantage by utilizing technology more. JU needs to examine the improvements technology can make in the manufacturing process and in their advertising. Environment The issues of carbon footprint means there are more incentives to buy from local supply rather than international import. Legislation There is no specific legal requirement for fairtrade or coffee in general. 4.1.2 PORTERS FIVE FORCES Threat of New Entrants: Threat of New Entrants is high within the market as there are very few barriers to entry and fair trade coffee trends are extremely popular so it is an attractive industry. Buyer Power: Buyers threaten an industry by forcing down prices, bargaining for higher quality or more services, and playing competitors against each other (Dess et al 2004:53). As mentioned in Appendix B-PEST, the customers income plays a huge role in selecting a product therefore if they decide to bypass fair trade products because of the premium price they can hold allot of buyer power, thus making buyer power in the industry high. Threat of Substitutes: There are various substitutes for fair trade coffee in the industry such as regular coffee, tea etc but not only coffees but in the general beverages market e.g. Coca Cola, Water etc. As a result of this there is a very high threat of substitutes. Supplier Power: Supplier power is relatively low as the industry is fair trade coffee. From previous knowledge, coffee suppliers were being exploited and continued to produce. It is simply because of the willingness to partake in fair trade that they have gained power. However I still believe that due to the underdevelopment of the producing countries allot of the power still lies with the buyers. Competitive Rivalry: Competitive rivalry is relatively high as seen in previous competitor analysis. There are many competitors in the local market and on the shelf within the mainstream markets. 4.1.3 Competitor Analysis Competitor Channels Locations No. Shops Kicking Horse Coffee Shops, Gourmet West Coast, Canada N/A Stores, Restaurants Quebec Ontario Kraft Foods Stores, Universities United States Mainstream PG Millstone Mainstream Canada United States Mainstream Nestle Mainstream Canada United States Mainstream Lowblaws Private Label Lowblaws Stores Canada Mainstream Just Us! Coffee Shops, Universities, Gourmet Stores, Nova Scotia, Quebec 4 Coffee Shops On The Supermarkets Ontario Shelf Trident Bookseller Cafe Coffee Shop Halifax, Nova Scotia 1 coffe shop Java Factory Coffee Shop Nova Scotia-Halifax, 3 Coffee Shops Darthmouth, Upper Tantallon Tim Hortens Restaurant Nova Scotia General-Wolfville(2), Halifax(21) 170 Second Cup Coffee Shop Retailer Canada General, Nova 360 Scotia(6)-Halifax(5) 4.2 Internal Analysis 4.2.1 Core Competence The Value Chain is a method that can be used to analyze JUs internal environment. Porter (1980) created a generic value chain model which listed activities that could be found in most firms. These activities can be divided into primary and support activities, which aim to create value for customers, whilst exceeding the cost of such activities. 4.2.2 Financial Analysis 4.2.3 Value chain 4.2.4 Geography focus 4.3 Evaluation SWOT ANALYSIS Strength Just Us! Coffee Roasters brand equity is what drives the company forward. Customers base their decision to purchase coffee from Just Us! Coffee Roasters are a symbol of their own personal beliefs, demanding ethical business practices and quality of product. Just Us! Coffee Roasters image also attracts a passionate following. Weakness Just Us! Coffee Roasters operates as a co-operative. Not only must they operate to fulfill shareholders expectations, but they also must operate in a manner that is expected of the values that the company had initial0ly set out with. Jeff and Debra Moore, are bound to creating a profit while maintaining the appropriate image and practiced that they initially based their company on. Upon entering the next phase of the companys life cycle, Jeff and Debra must maintain operations under strict control of their original company values as they compete against competition that does not share the same values. Opportunity New Fair trade products: With more and more fair trade products becoming readily available a huge opportunity to increase the product portfolio is on the horizon for JU Social Media/Online: The online environment presents JU with a huge opportunity to increase brand awareness, engagement and utilize its loyal customers feedback at a very low cost. Threat Clarity on Fair Trade: An issue highlighted in the case was that of clarity and regulation on fair trade. It is to be seen that the fair trade term is been thrown around too commonly and applied to every product, thus potentially reducing effect of one of JUs key USPs. Clouded Focus: At the moment JU are using multiple channels of distribution, however with various challenges on the horizon a decision needs to be made on a strategy. Operating and managing two separate strategies can create a clouded vision within the company and a decision needs to be made on prioritization. 4.4 Ethical issues Ethics are the moral principles or values that govern the actions and decisions of an individual or group (Gresham 1985)  [1]  . Ethical principle has been used as guidelines of business activities and justification of action. The table below 2 The part JU focus on in this diagram is ethical and legal which make them more expensive than others. The reason for that is they promoting Fairtrade to pay more for suppliers, therefore, the cost of it will be higher than competitors who are currently not in fairtrade segment. Secondly, as the case study mention, they couldnt use licensing method since they dont trust the agency who selling JU product would comply with JU ethical principle. It may damage their reputation as well as losing customers. 5 Memo to juliet 5.1 BCG Matrix As JU provide various organic products it is important to examine the more profitable ones and not so profitable in order to either focus marketing effort on weaker products or discontinue them. The revenue from coffee and drink has the highest percentage in the trade figures of Just Us! Cafe while in the Fairtrade market there is significant growth rates in volume in both coffee and tea over a four year period. Perhaps JU should look at the profitability of the market for others (vouchers) and consider placing less emphasis on it. Since it contributed lowest proportion to the total revenue and even loss in one store. However, the gift cards, gift basket and event tickets in this category may promote all Just Us products. Benefits of BCG Matrix The BCG matrix help managers in resource allocation among various units. The managers can compare several business units which company offer. This method simplified the analysis of the product and market by using the market share and growth rate of products. BCG has been well known world wide and used for quick respond to the industry. The BCG allows for the making of comparisons so as to measure the growth and development rate of a company against the average growth rate in that specific industry. In addition, this particular matrix is also enjoyable to use, encouraging better decision making. Large organizations that are normally in need of effective decision making can benefit a lot from using BCG matrix, especially those seeking better resource management. Limitations of BCG Matrix High market share does not always leads to high profits. There are high costs also involved with high market share. Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability. At times, dogs may help other businesses in gaining competitive advantage. They can earn even more than cash cows sometimes. To sum up, it can be seen that even though BCG matrix has many benefits, it may not applied to JU since they offer Fairtrade products, therefore, the cost is relatively high as well. In other words, high market share and high growth rate may not give them high profit. Moreover, the dog products seem to have lower revenue may due to high profit margin and has been used to promote others products. 5.2 Product Life Cycle Using product life cycle to find the stage of products could help to understand the profit of the products offered. Rather than compare the market share and growth rate, JU can use product life cycle to understand their products. Coffee and drinks still on the growing trend, it shows that these products is on the growth stage which need to increase differentiation, improve the products and services while gaining the market shares. The JU products and Bodum, Lunches, Bakery has been put in maturity stage since the revenue of those are expected to increase slighty compare with Coffee and Drinks. The other products of JU complied of gift card, event tickets has low profit and even loss due to introduction stage. Therefore, it should not be removed from the products range. 5.3 Financial Analysis Appendix 5.4 Geography Concentrated Appendix 6 Retail Customer loyalty strategy INTEGRATED MARKETING COMMUNICATION The concept of IMC has been defined in three ways: a one-voice view in which there is one theme and one image, a perspective which suggests that product, image and consumer behaviour should be considered simultaneously and a perspective which focuses on the integration of communications disciplines.(Nowak, et al, 1994) CONSISTENCY IMC planners, focus their attention in two types of consistency, one voice one look and strategic consistency. For instance one voice one look, delivers a campaign in which all advertising, sales promotion, sponsorship, publicity and direct response and package for the two different products have the same appearance and feel. All the media messages reinforce one and the other. (Duncan, 2003) Renovation of coffee shops into uniformed unit could show customer the consistency of the business. Increase the customer service performance JU cafe can improve the customer service such as the expert suggestion or customer related services. The good customer service could improve the performance and increase turnover. Improve customer awareness Events and exhibitions to keep the customer aware and informed about fair trade and Just Us products. By provide the chance for customer to understand JU nature as well as fairtrade, customer can feel more comfortable to come to the coffee shop. Loyal customer base Promotions such as giving free cup of coffee for return customers. Loyalty cards for existing customer to collect points to exchange for gifts or products. Customer relationships such as email of new products or service or simply the news on Fairtrade. 7 STP analysis and the marketing mix Market MARKET SEGMENTATION AND TARGETING Segmentation and targeting seek to determine who companies want to reach in order to build brand relationship. Marketing today is in the name of efficiency and effectiveness, becoming more focused on smaller but more profitable segments of the market. (Duncan, 2003) Just us cafe currently focus on the young people 18-30 who concern about the ethical issues and interested in Fairtrade. However, that is only the niche market where the number of customer is small compare to JU competitors. In order to increase sales, JU need to expand it own segmentation. In other words, JU need to enter new segment in order to get more customers. For example, JU offer to fashion industry such as giving coffee for catwalk show or JU coffee could offer delivery to office for white collar people. JU coffee would increase the target since more and more people outside their age focus interested in drink coffee and ethical issues. POSITIONING The positioning of the JU coffee need to be uniformed. At the moment, there are 4 different location which offer different products and service which make JU too diversified. If new customer come to the coffee bar they may expected the same service, therefore, JU coffee should be made as uniform service. Strategic Marketing Options: Ansoffs Matrix In the market JU has their existing menu as the existing products which other competitor also provide the same kind of products and services. The market is existing. Therefore, JU cafe have 3 option they could adopted. Market penetration: JU can improve their customer service, renovate the current location and training employees to increase and improve the customer experience. Moreover, they can use new media to promote the brand. Product development: JU can come up with new products which may benefits their current customers such as new formular for coffee, additional art on coffee cream or the new food in their menu. Market development: JU can use Joint Venture to expand their market and sharing the risk of investment. Evaluation of Options: SAF Option 1: Market penetration Suitable In the current situation, Just Us cafe can use this to improve their market share Yes Acceptable This method is acceptable since JU has the experience in premium service. Yes Feasible The fund required is lower than the other methods The experience available Yes Option 2: Product development Suitable In the current situation, Just Us cafe can use this to improve their customers experience. Yes Acceptable The new products cannot be launched immediately since they need to research and development. No Feasible The fund required is high and there is need for expertise. May be Option 3: Market development Suitable In the current situation, Just Us cafe can use this to improve their market share Yes Acceptable This method make JU lose part of their control in new shops. May be Feasible The fund required is medium since it can be share with other venture and the risk is shared as well Yes 8 Implementation a. Strategic and Marketing Objectives b. Marketing Strategy and Marketing Mix Advertising POP materials Direct Marketing Web Site Personal Selling Exhibitions and Events Packaging Sales Promotion Trade Promotion Product Placement Field Marketing c. Responsibilitiesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ d. Time Period for Implementationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ e. Monitoring and Controlà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ f. Return on Investmentà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 9 Conclusion Just us cafe can offer the option 3 or option 1 since all of the option require sufficient fund to launched. The option 3 seem to be more suitable since JU want to expand the market. Using Joint Venture, they can create the alliance with other rival to protect themselves as well as increase the power over new entrant and stronger competitors. However, they can increase their channel for supply and B2B market as well as B2C. Besides, JU can also use new media such as online business or online network to promote their brand with low cost of maintainance since WWW become more and more wellknown.

The Real Madrid Football Club

The Real Madrid Football Club Real Madrid Club or what is more commonly known as Real Madrid has been perpetually considered as a money maker through its many ways of doing business and generating profit. This professional football club in Madrid, Spain has been attributed, with each rich history, to be earning millions of euros in its operation. The Santiago Bernabeu Stadium itself has been giving a lot of income for the club through the sales from the tickets of every football game. Fans flock the stadium and they actually pay too little attention with how much they pay compared to the benefit of the satisfaction that they get for every game seen. One of the easiest ways in which they earn money is through their museum in which people pay in order to experience a tour and to be able to witness the rich history of their football club unfolding right before their eyes. For a die hard football fan of the team, the entrance fee to the museum can be assumed to be nothing compared to what you will see inside. Being the most valuable football brand inEuropeand being one of the best brands in the world, it is indeed worth throwing extra amount just to have a fair share of the Real Madrid experience. Another way in which Real Madrid is earning money is through its players. The football players of the club are very well established and known in the global landscape of sports and advertising since they have actually become valuable brands themselves. A big part of their revenue can be attributed to the shirts and jerseys with their names which are selling like pancakes, especially for the fans. Not only through the shirts, they are also available through other items which can serve as an unforgettable memento of the club. For instance, David Beckham playing for Real Madrid has earned them a lot of euros especially considering the fact that Beckham is a global sports icon and that his brand value is very high. Every Beckham item being sold is a sure fire hit for the club to earn. RealMadridretains fifty percent of the image rights on every endorsement made by its players. In the case of Beckham, Real Madrid has the right to half of every earning from any endorsement made by the lege ndary and world-renowned football player. Like Beckham, Cristiano Ronaldo is also one of the major players of the club which is attributed to be a money maker. When Ronaldo was bought by Real Madrid from Manchester United, the club was then very much aware of how this deal will increase the value of their team and how they will generate more money in exchange for paying a huge amount just to acquire Ronaldo. Kaka being a member of the team is also another factor which will continue to increase the market value of Real Madrid and therefore would give the club more opportunities to generate more money. Another way in which Real CMadrid is earning money is through advertisement. The football clubs stadium is full of ads from companies such as Coca Cola, Adidas, and Audi. The names of these companies scattered all over the club, and being attached on the uniforms of the players is money making machine for the company. They are paying Real Madrid a lot of money just to have the names of their brands associated on the name of the football club. From that way, the companies will benefit because during the game, the fanatics can be able to see the brands being advertised. As a global brand name and a rich football club, Real Madrid is also an economic force more than just being a sports team. The prestige of the club itself coupled with acquiring some of the best players in the field of football are both contributory to the profit which the club has been generating. The company employs marketing strategies which will give them the pitch for both sports and business. The Santiago Bernabeu itself, serving as a venue for their game, can be already classified to be giving them passive income with every game. When the seats are taken, then the club is enjoying rocketing revenues. Their VIP areas balconies, which are sold at a higher price, are also giving them a lot of earnings. The Bernabeu has been also regarded as having a special magic which inspires visitors with the experience of the club. The merchandising efforts of the club, particularly as far as the players are concerned, could be assumed as the greatest money maker. It allows them to earn through the use of the clubs brand and the popular image of their world-class football players. QUESTIONS: 1. If you were part of the management of Real Madrid, what other marketing efforts would you extend to improve the image of the brand and to generate more profit? 2. Beckham and Ronaldo are some of the players generating profit for Real Madrid. Do you think that Real Madrid is successful only because of the popularity of their players which increases the brand value of the football club? 3. What is the sustainable competitive edge of Real Madrid against its competitors? 4. It is said that what Real Madrid lacks is a global marketing strategy. How do you think such aspect can be improved?

Essays --

The Israeli-Palestinian conflict has been a constant struggle between the Arab and Jewish population about the established state Israel.The Israeli-Palestinian conflict has been going on for many years, there have been a variety of options that could potentially help solve this conflict. However, the options that may be provided may not be agreeable. With each solution both sides have questioned the security of the borders, and protection for both the Arab and Jewish population. There have been many attempts to settle the conflict and so far all of the attempts have failed. In this paper I will argue that the Segal's Two-State and One-homeland solution can solve the conflict between Israel and Palestine. The Israeli-Palestinian conflict derived from the Zionist population. The Zionist wanted to colonize a piece of land that could be considered the Jewish homeland. As they immigrated to different parts of Europe, they eventually landed in Palestine. In the beginning, the Zionist's immigration was not a problem to the people that were already living in Palestine. But the problems presented themselves because the Zionists decided to take over Palestine, and turn it into a Jewish state. As the years went on and the wars continued, majority of Palestine was conquered by Israel. And as a result of the wars, the Israeli-Palestinian conflict has remained prevalent throughout history. Segal's Two-state and One-homeland solution is the best way to solve the Israeli-Palestinian conflict. Both the Jewish and Arab population will have their own political constructions but the one homeland means they will not have to split the historical sites within their state. The two-state suggestion will contribute to end of the Israeli-Palestinian conf... ...xplains that there should be fair equality of opportunities for everyone involved. This principle can be applied to the conflict because in order to achieve peace, both sides have to have the opportunity for equality. Rawl's claim supports my thesis of Segal's solution resolving the conflict between Israel and Palestine. This principle connects with Segal's solution because having two states and one-homeland means they have the opportunity to structure their state however they choose to and the opportunity to stay within the same region their homeland is located. Rawl's claim strengthens the argument because his theory is based on basic rights for all and equality of opportunities for all. The idea of equal opportunities connects to the conflict because in order to reach an agreement both sides must be willing to compromise to make everything equal for the states. Essays -- The Israeli-Palestinian conflict has been a constant struggle between the Arab and Jewish population about the established state Israel.The Israeli-Palestinian conflict has been going on for many years, there have been a variety of options that could potentially help solve this conflict. However, the options that may be provided may not be agreeable. With each solution both sides have questioned the security of the borders, and protection for both the Arab and Jewish population. There have been many attempts to settle the conflict and so far all of the attempts have failed. In this paper I will argue that the Segal's Two-State and One-homeland solution can solve the conflict between Israel and Palestine. The Israeli-Palestinian conflict derived from the Zionist population. The Zionist wanted to colonize a piece of land that could be considered the Jewish homeland. As they immigrated to different parts of Europe, they eventually landed in Palestine. In the beginning, the Zionist's immigration was not a problem to the people that were already living in Palestine. But the problems presented themselves because the Zionists decided to take over Palestine, and turn it into a Jewish state. As the years went on and the wars continued, majority of Palestine was conquered by Israel. And as a result of the wars, the Israeli-Palestinian conflict has remained prevalent throughout history. Segal's Two-state and One-homeland solution is the best way to solve the Israeli-Palestinian conflict. Both the Jewish and Arab population will have their own political constructions but the one homeland means they will not have to split the historical sites within their state. The two-state suggestion will contribute to end of the Israeli-Palestinian conf... ...xplains that there should be fair equality of opportunities for everyone involved. This principle can be applied to the conflict because in order to achieve peace, both sides have to have the opportunity for equality. Rawl's claim supports my thesis of Segal's solution resolving the conflict between Israel and Palestine. This principle connects with Segal's solution because having two states and one-homeland means they have the opportunity to structure their state however they choose to and the opportunity to stay within the same region their homeland is located. Rawl's claim strengthens the argument because his theory is based on basic rights for all and equality of opportunities for all. The idea of equal opportunities connects to the conflict because in order to reach an agreement both sides must be willing to compromise to make everything equal for the states.

14 Elements Of A Successful Safety & Health Program :: essays research papers

Element 1: Hazard Recognition, Evaluation and Control. Establishing and maintaining safe and healthful conditions required indenifing hazards, evaluating their pontential effects, developing ways to eliminate or control them and planning action priorities.This process is the essence of successful safety and health management. Element 2:Workplace Design and Engineering Safety and health issues are most easily and economically addressed when facilities, processes and equipment are being designed. Organizations must incorporate safety into workplace design, production processes and selection.They also need to evaluate and modify or replace exisiting processes, equipment and facilities to make them safer. We explore how the design and function of the workplace can complement safety and health goals, minimize exposure to hazards and promote safe practices. Element 3: Safety Performance Management As in all areas of operations, standards must be set for safety performance. They should reflect applicable regulatory requirements, additional voluntary guidelines and best business practices. We describe how managers, supervisors and employees can be made responsible and held accountable for meeting standards within their control. We look at how job performance appraisals can reflect performance in safety and health, as well as in other areas. Element 4: Regulatory Compliance Management The Occupational Safety and Health Administration (OSHA), the Mine Safety and Health Administration (MSHA) and state safety and health agencies establish and enforce safety and health regulations.Other agencies, such as the Environmental Protection Agency, also issue and enforce regulations relating to safety and health in the United States. We discuss key aspects of international regulations in the European Union, Canada and Mexico. Staying informed about and complying with regulations are essential goals of safety and health programs.We also look briefly at conducting regulatory compliance inspections. Element 5: Occupational Health Occupational health programs range from the simple to the complex. At a minimun, such programs address the immediate needs of injured or ill employees by providing first aid and responce to emergencies. More elaborate medical services may incude medical surveillance programs and provision for an in-house medical capability. In addition, some companies are beginning to focus on off-the-job safety and health through employee wellness and similar programs. ELEMENT 6: Information Collection Safety and health activities, including inspections, record keeping, industrial hygine surveys and other occupational health assessments, injury/illness/incident investigations and performance reviews, produce a large quantity of data. Safety and health professionals must collect and analyze this data. Small incidents often provide early warning of more serious safety or health problems. Complete and accurate records can be used to identify hazards, measure safety performance and improvement, and through analyses, help identify patterns. ELEMENT 7: Employee Involvement Design and engineering controls are limited in their ability to reduce hazards. Companies now understand that their real

Customers For Life By Carl Sew Essay -- essays research papers

"Customers for Life" Carl Sewell’s book â€Å"Customers for Life† is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from the bottom and manipulated his automobile business into a 250,000,000-dollar business. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business. The entire book revolves around these 10 commandments to customer service: The Ten Commandments of Customer Service 1. Bring ‘em back alive. Ask customers what they want and give it to them again and again. Do not try and guess what the customers want, just ask them. They are more than willing to tell you. You should make it easy for the customer to tell you what they want by giving them a short questionnaire. Most importantly, you do not want to pester the customer; if you bother the customer, they are not going to be happy. 2 Systems, not smiles. Saying please and thank you does not ensure you’ll do the job right the first time, every time. Only systems guarantee that. There are two major components of a system. The first being to do the job right the first time and the second one is having a plan in place to deal with things when they go wrong. Bei...

Software Development Outsourcing

Outsourcing is an arrangement in which one company provides services for another company that could also be or usually have been provided in-house. Nowadays, outsourcing is a trend in a competitive software development and it is expanding all over the world. Software development is very much suitable for the better working of a company. This means that another company is hired to do the task of software development. Outsourcing the software development projects can be advantageous, but sometimes if it is incorrectly executed, it can result to unusable projects. In this article, let's see some of its advantages and disadvantages. The advantages of Software Development Outsourcing: Cost efficiency – companies don't have to worry about buying expensive software and hardware. Software development technology indulge it. Lower Training cost – it is very expensive thing to give trainings to the new employees. Normally, three or more days are consumed. So, by hiring services from a software outsourcing company, the time and efforts are saved. Time – due to strict time line of some software projects, it is become required to outsource a component of software development projects in order to meet the time demand of the projects. Software companies take credit of immediate pool of skilled developers. Skills – in a situation like software companies outsource, sometimes need a skilled personnel for software development technologies. The disadvantages of Software Development Outsourcing: Disappointment – companies can produce code of a poor quality. It involves here who will be the responsible for maintaining the code or project. Need of Constant Management – one of the main reason why projects fail because there is no good manager. A leader who is in constant communication to the clients and also understands the needs or requirements of the clients. Testing is more difficult – generally, testing phase is the most difficult stage in system's development life cycle. You will undergo more testing cases. If you test a piece of software that was developed in an offshore in-house and find a problem, so there's a need to communicate to the offshore vendor. This could cause problems because the offshore vendor might not be able to propagate the problem. It could possibly easy to fix the problem if they could see the machine. Or maybe the problem is not properly communicated. These are the different advantages and disadvantages of software development outsourcing.

Vehicle Tracking System

Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 GSM AND GPS BASED VEHICLE LOCATION AND TRACKING SYSTEM 1 Baburao Kodavati, 2 V. K. Raju, 3S. Srinivasa Rao, 4A. V. Prabu, 5T. Appa Rao, 6 Dr. Y. V. Narayana 1. Asst. Prof in ECE Dept, 2. Asso. Prof in ECE Dept 3. HOD of ECE Dept 4. Lecturar in AE&IE Dept,5.. Asst. Prof in EE Dept. 6. Principal 1,2,&4,5- Gandhi Institute Of Engg & Technology , Gunupur,Rayagada,Orissa-765022,India 3. IACREC,rayagada,Orissa. . TEC, Jonnalagadda(P), Narasaraopet-522601, Guntur(Dist), A. P. ABSTRACT: A vehicle tracking system combines the installation of an electronic device in a vehicle, or fleet of vehicles, with purpose-designed computer software to enable the owner or a third party to track the vehicle's location, collecting data in the process. Modern vehicle tracking systems co mmonly use Global Positioning System (GPS) technology for locating the vehicle, but other types of automatic vehicle location technology can also be used. Vehicle information can be viewed on electronic maps via the Internet or specialized software.In the main they are easy to steal, and the average motorist has very little knowledge of what it is all about. To avoid this kind of steal we are going to implement a system it provides more security to the vehicle. Existing System: In the previous system security lock and alarm is implemented in a car. If a burglar can break open the lock, then it becomes easy for the burglar to steal the car. And in old security system if the car is stolen then it is out of the owner control. User doesn’t have any awareness about the current location of the vehicle.The Proposed System: The RF transmitter is attached with the vehicle which has its own identification. This data will be continuously transmitted to the RF receiver connected to the m icrocontroller. This GPS will be location the position of vehicle and transmit that data to the microcontroller. Suppose the RF receiver not receiving signal from the transmitting unit, receiver unit send the signal to the microcontroller, from that we can identify the theft. If the vehicle is theft it automatically sends location of the vehicle to its owner as a SMS through GSM modem.This will be a much simpler and low cost technique compared to others. If a password like SMS is sent by the owner, it automatically stops the vehicle Keywords: Global Positioning System (GPS), RF receiver and transmitter, operations and maintenance center (OMC) and Gaussian minimum shift keying (GMSK). 1. INTRODUCTION: GSM and GPS based vehicle location and tracking system will provide effective, real time vehicle location, mapping and reporting this information value and adds by improving the level of service provided.A GPS-based vehicle tracking system will inform where your vehicle is and where it has been, how long it has been. The system uses geographic position and time information from the Global Positioning Satellites. The system has an â€Å"OnBoard Module† which resides in the vehicle to be tracked and a â€Å"Base Station† that monitors data from the various vehicles. The On-Board module consists of GPs receiver, a GSM modem www. ijera. com 616 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. jera. com Vol. 1, Issue 3, pp. 616-625 1. 1 Vehicle Tracking System: A vehicle tracking system combines the installation of an electronic device in a vehicle, or fleet of vehicles, with purposedesigned computer software at least at one operational base to enable the owner or a third party to track the vehicle's location, collecting data in the process from the field and deliver it to the base of operation. Modern vehicle tracking systems commonly use GPS or GLONASS technology for locating the vehicle, but other types of automatic vehicle location technology can also be used.Vehicle information can be viewed on electronic maps via the Internet or specialized software. Vehicle tracking systems are also popular in consumer vehicles as a theft prevention and retrieval device. Police can simply follow the signal emitted by the tracking system and locate the stolen vehicle. When used as a security system, a Vehicle Tracking System may serve as either an addition to or replacement for a traditional Car alarm. Some vehicle tracking systems make it possible to control vehicle remotely, including block doors or engine in case of emergency.The existence of vehicle tracking device then can be used to reduce the insurance cost. 1. 2 GSM Overview: Special Mobile), Global System for Mobile is the world's most Fig 1. GSM Modem Global system for mobile communication (GSM) is a globally accepted standard for digital cellular communication. GSM is the name of a standardization group established in 1982 to create a common European mobile telephone standard that would formulate specifications for a pan-European mobile cellular radio system operating at 900 MHz. A GSM modem is a wireless modem that works with a GSM wireless network.A wireless modem behaves like a dial-up modem. The main difference between them is that a dial-up modem 2. GSM MODEM: 1. 3 GPS Overview: The Global Positioning System (GPS) is a space-based global navigation satellite system (GNSS) that provides reliable location and time information in all weather and at all times and anywhere on or near the Earth when and where there is an unobstructed line of sight to four or more GPS satellites. It is maintained by the United States government and is freely accessible by anyone with a GPS receiver.The GPS project was started in 1973 to overcome the limitations of previous navigation systems, integrating ideas from several predecessor s, including a number of classified engineering design studies from the 1960s. GPS was created and realized by the U. S. Department of Defense (USDOD) and was originally run with 24 satellites. It became fully operational in 1994. both consumers, who may benefit from the ability to roam and switch carriers without replacing phones, and also to network operators, who can choose equipment from many GSM equipment vendors. Communications or GSM (originally from Groupe opular standard for mobile telephone systems. The GSM Association estimates that 80% of the global mobile market uses the standard. [1] GSM is used by over 1. 5 billion people [2] across more than 212 countries and territories. [3] This ubiquity means that subscribers can use their phones throughout the world, enabled by international roaming arrangements between mobile network operators. GSM differs from its predecessor technologies in that both signaling and speech channels are digital, and thus GSM is considered a secon d generation (2G) mobile phone system. The GSM standard has been an advantage to www. jera. com 617 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 sends and receives data through a fixed telephone line while a wireless modem sends and receives data through radio waves. The working of GSM modem is based on commands, the commands always start with AT (which means ATtention) and finish with a character. For example, the dialing command is ATD; ATD3314629080; here the dialing command ends with semicolon.The AT commands are given to the GSM modem with the help of PC or controller. The GSM modem is serially interfaced with the controller with the help of MAX 232.. 2. 1 Circuit Diagram: GSM system. To achieve the basic definition of a new system a meeting was held in 1982 under the auspices of the Confer ence of European Posts and Telegraphs (CEPT). They formed a study group called the Groupe Special Mobile ( GSM ) to study and develop a pan-European public land mobile system. Several basic criteria that the new cellular technology would have to meet were set down for the new GSM system to meet.These included: good subjective speech quality, low terminal and service cost, support for international roaming, ability to support handheld terminals, support for range of new services and facilities, spectral efficiency, and finally ISDN compatibility. With the levels of under-capacity being projected for the analogue systems, this gave a real sense of urgency to the GSM development. Although decisions about the exact nature of the cellular technology were not taken at an early stage, all parties involved had been working toward a digital system. This decision was finally made in February 1987. This gave a variety of advantages.Greater levels of spectral efficiency could be gained, and in addition to this the use of digital circuitry would allow for higher levels of integration in the circuitry. This in turn would result in cheaper handsets with more features. Nevertheless Fig 2. GSM Modem Circuit Diagram significant hurdles still needed to be overcome. For example, many of the methods for encoding the speech within a sufficiently narrow bandwidth needed to be developed, and this posed a significant risk to the project. Nevertheless the GSM system had been started. Global usage:Originally GSM had been planned as a European system.However the first indication that the success of GSM was spreading further a field occurred when the Australian network provider, Telstra signed the GSM Memorandum of Understanding. New approaches: Neither of these approaches proved to be the long-term solution as cellular technology needed to be more efficient. With the experience gained from the NMT system, showing that it was possible to develop a system across national boundaries, and wi th the political situation in Europe lending itself to international cooperation it was decided to develop a new Pan-European System.Furthermore it was realized that economies of scale would bring significant benefits. This was the beginnings of the www. ijera. com 618 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 Frequencies:Originally it had been intended that GSM would operate on frequencies in the 900 MHz cellular band. In September 1993, the British operator Mercury One-to-One launched a network.Termed DCS 1800 it operated at frequencies in a new 1800 MHz band. By adopting new frequencies new operators and further competition was introduced into the market apart from allowing additional spectrum to be used and further increasing the overall capacity. This trend was followed in many countries , and soon the term DCS 1800 was dropped in favour of calling it GSM as it was purely the same cellular technology but operating on a different frequency band. In view of the higher frequency used the distances the signals travelled was slightly shorter but this was ompensated for by additional base stations. In the USA as well a portion of spectrum at 1900 MHz was allocated for cellular usage in 1994. The licensing body, the FCC, did not legislate which technology should be used, and accordingly this enabled GSM to gain a foothold in the US market. This system was known as PCS 1900 (Personal Communication System) Fig 3. GSM Network Elements The operations and maintenance center (OMC) is connected to all equipment in the switching system GSM provides recommendations, not and to the BSC. The implementation of OMC is called the operation and support system (OSS).The OSS is the functional entity from which the network operator monitors and controls the system. The purpose of OSS is to offer the customer cost-effective support for centralized, regional, and local operational and maintenance activities that are required for a GSM network. An important function of OSS is to provide a network overview and support the maintenance activities of different operation and maintenance organizations. requirements. The GSM specifications define the functions and interface requirements in detail but do not address the hardware.The reason for this is to limit the designers as little as possible but still to make it possible for the operators to buy equipment from different suppliers. The GSM network is divided into three major systems: the switching system (SS), the base station system (BSS), and the operation and support system (OSS). 3. THE GSM NETWORK: www. ijera. com 619 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 16-625 SPECIFICATIONS AND CHARACTERISTICS FOR GSM The specifications and characteristics for GSM ? frequency band—The frequency range specified for GSM is 1,850 to 1,990 MHz (mobile station to base station). ? duplex distance—The duplex distance is 80 MHz. Duplex distance is the distance between the uplink and downlink frequencies. A channel has two frequencies, 80 MHz apart. ? channel separation—The separation between adjacent carrier frequencies. In GSM, this is 200 kHz. ? modulation—Modulation is the process of sending a signal by changing the characteristics of a carrier frequency.This is done in GSM via Gaussian minimum shift keying (GMSK). ? transmission rate—GSM is a digital system with an over-the-air bit rate of 270 kbps. ? is used to send the position (Latitude and Longitude) of the vehicle from a remote place. The GPS modem will continuously give the data i. e. the latitude and longitude indicating the position of t he vehicle. The GPS modem gives many parameters as the output, but only the NMEA data coming out is read and displayed on to the LCD. The same data is sent to the mobile at the other end from where the position of the vehicle is demanded.An EEPROM is used to store the mobile number. The hardware interfaces to microcontroller are LCD display, GSM modem and GPS Receiver. The design uses RS-232 protocol modems for serial communication between the and the microcontroller. A serial driver IC is used for converting TTL voltage levels to RS-232 voltage levels. In the main they are easy to steal, and the average motorist has very little knowledge of what it is all about. To avoid this kind of steal we are going to implement this project which provides more security to the vehicle.When the request by user is sent to the number at the modem, the system automatically sends a return reply to that mobile indicating the position of RESULT 4. 1 GSM AND GPS BASED VECHICLE LOCATION AND TRACKING SYST EM Description Present project is designed using 8051 microcontroller in this Project it is proposed to design an embedded system which is used for tracking and positioning of any vehicle by using Global Positioning System (GPS) and Global system for mobile communication (GSM). the vehicle in terms of latitude and longitude from this information we can track our vehicles. 4. APPLICATIONS AND ADVANTAGES 4. . APPLICATIONS ? ? ? Stolen vehicle recovery . Field sevice management. It is used for food delivery and car rental companies. 4. 2 ADVANTAGES: In this project AT89S52 microcontroller is used for interfacing to various hardware peripherals. The current design is an embedded application, which will continuously monitor a moving Vehicle and report the status of the Vehicle on demand. For doing so an AT89S52 microcontroller is interfaced serially to a GSM Modem and GPS Receiver. A GSM modem ? From the remote place we can access the system. ? It provides more security than other system . www. ijera. om 620 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 ? By this we can position the vehicle in exact place. [8] Youjing Cui and Shuzhi Sam Ge,†Autonomous vehicle positioning with GPS in urban canyon environments†, IEEE TRANSACTIONS ON ROBOTICS AND AUTOMATION, vol. 19, NO. 1, pp 15-25, February 2003. BOOKS REFFERED Adler, R. B. , A. C. Smith, and R. L. Longani: â€Å"Introduction to Semiconductor Physics,† vol. , p. 78, Semiconductor Electronics Education Comitee, John Wiley & Sons, Inc. , New York ,1964. ? Jacob Millman Christos C. Halkias. : â€Å"Electronic Devices And Circuits†, Tata McGraw-Hill Publishing Company Ltd. Sep, 2003. ? Schade, O. H. : â€Å"Analysis of Rectifier Operation†, proc. IRE, vol. 31, pp. 341-361, July, 1943. ? Stout, M. B. : â€Å"Analysis of Rectifier Circuits†, Elec. Eng. , vol. 54, September, 1935. ? The 8051 Microcontroller and Embedded Systems using Assembly and C by Muhammad Ali Mazidi, Janice Gillispie, Rolin D. Mckinlay. ? Wireless communication and netwoking – JonW.Mark and Weihua Zhqung,PHI,2005. ? â€Å"Power Electronics† by M D Singh and K B Khanchandan ? â€Å"Linear Integrated Circuits† by D Roy Choudary & Shail Jain WEBSITES: ? http://en. wikipedia. org/wiki/Sevensegment_display ? http://www. gsm-modem. de/ ? http://www. datasheetsite. com/datasheet/MA X232 ? http://www. rentron. com/rf_remote_control. h tm ? http://www. atmel. com/dyn/resources/prod_d ocuments/doc0401. pdf APPENDIX: SOURCE CODE MAIN SOURCE CODE ? 5. CONCLUSION AND FUTURE SCOPE Vehicle tracking system is becoming increasingly important in large cities and it is more secured than other systems.Now a days vehicle thefting is rapidly increasing , with this we can have a good control in it. The veh icle can be turned off by only with a simple SMS. Since, now a days the cost of the vehicles are increasing they will not step back to offord it. This setup can be made more interactive by adding a display to show some basic information about the vehicle and also add emergency numbers which can be used in case of emergency. Upgrading this setup is very easy which makes it open to future requirements without the need of rebuilding everything from scratch, which also makes it more efficient.JOURNALS REFFERED: [1] MarkoWolf, AndreWeimerskirch, and ThomasWollinger, â€Å"State of the Art: Embedding security in vehicles†, Journal on Embedded Systems, Volume 2007, Article ID 74706. [2] J. -P. Hubaux, S. C Apkun, and J. Luo, â€Å"The security and privacy of smart vehicles,† IEEE Security & Privacy Magazine, vol. 2, no. 3, pp. 49–55, 2004. [3] Alison Brown, JacobGriesbach and Bruce Bockius, â€Å"GPS traking location based service using wrist watch GeoZigBee Sensorsâ € , Proceddings of ION NTM, 2007, Som Diego, pp 1-10, December 2007. [4] W. Stallings, â€Å"Cryptography and Network Security†, Prentice-Hall, Englewood Cliffs, NJ, USA, 4th edition, 2005. 5] Ingrid Verbourwhede, Frank Hoornaert, Joos Vandewalle, Hugo J. Deman â€Å"Security and performance optimization of a new DES†, IEEE Journal on Solid State ciruits, vol. 23, no. 3, pp 647656, 1999. [6] National Institute of Standards & Technology, â€Å"FIPS-46-3: Data Encryption Standard (DES),† October 1977, reaffirmed in October 1999. [7] Sinpyo Hong, Man Hyung Lee, Sun Hong Kwon, and Ho Hwan Chun, â€Å"A Car test for the estimation of GPS/INS alignment errors†, IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, VOL. 5, NO. 3, pp 208-218, SEPTEMBER 2004. #include #include†SERIAL. c† #include†LCD. † sbit rf=P2^0; sbit relay=P0^1; sbit motor=P0^0; unsigned char asc,ok[2],r[4],a,n[15],e[15],i,oxoa, a,m[20],j,temp[10],temp1[10]; void cmdwrt_lcd(unsigned char cmd); void serial_transmit(unsigned char *srstr); void command(unsigned char d[]); void serial_tx(unsigned char srda); www. ijera. com 621 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 void delay1(); void gps() { do { do { oxoa = serial_rx(); }while(oxoa ! = 0x0A); for(i=0;i

Joseph McCarthy Essay

Joseph McCarthy was born on November 14, 1909 in Grand Chute, Wisconsin. At fourteen he stopped schooling only to return six years later. What normally took four years of high school, he finished in one year. The years 1930 to 1935 were spent in Marquette University where got his law degree. In 1939 he became a circuit court judge in Wisconsin. He was a Marines lieutenant in World War II. He ran for and lost a Senate seat in 1944. In 1946, he tried again and won this time as junior senator from Wisconsin. The first years were lackluster for Senator McCarthy. In 1949 he found issues to ride on like the US Cold War and anti-Communists sentiments. He claimed to have a Communists List including employees of the State Department. While that was in February of 1950, he named the alleged communists in government service for a whole of five years. Due to the strong anti-communist climate, even without evidence to support his accusations, his claims had damaged the careers and ruined the lives of his victims. Winning yet in another election in 1952 he had used his position as chairman of the Permanent Investigations Subcommittee to put more government officials and agencies under investigation. He spared no one from his onslaught including President Eisenhower. While hating the senator in private, the President ignored him in public. McCarthy’s downfall came in 1954 when the Army charged him of giving political favors to a consultant, a former army draftee. The Army-McCarthy hearings were held in his own subcommittee. He was found to be irresponsible as well as dishonest by the subcommittee in televised hearings. Unrepentant to the end, he was censured by Senate in 1954. He died at age 47 from liver ailment. The site elaborated on the rise and fall of a man. It helped me understand the complexities in the life of a man whose humble beginnings propelled him to seek out his dreams and the trappings of power brought him down and away from those dreams. Reference CNN Interactive. Com. Knowledge Bank:Profiles. Retrieved April 17, 2008, from http://www. cnn. com/SPECIALS/cold. war/kbank/profiles/mccarthy/

How compatible is someones personality in accordance to the organizational culture Essay

Upon commencing my research on this topic, I decided to place myself in the â€Å"shoes of a worker† and having had previous work experience myself, I have explored this question in depth, on both a personal and academic level. For instance, many a times I have stopped in the middle of work and asked myself, â€Å"Why do I continue to work for this organization?† When I try to promote my ideas, do my peers frequently react with indifference? It is matters such as the above that workers all over the world question about on a daily basis, or simply, one can question, how compatible is their personality in accordance to the organizational culture of the company for which they work in. New technology creates jobs, which do not require any sort of face-to-face communication. This has undeniable consequences for the relationships that form in corporations. The increased use of technology such as the Internet and Microsoft applications means that it is harder for employees to approach their manager’s and express a problem, since their nature of work is for the most part confined to their offices. In introducing the term â€Å"culture† which simply means: an â€Å"identification badge† that distinguishes between groups of individuals and provides guidelines concerning patterns of behavior and perception of the world around. The cultural match between an individual and an organization is determined by the degree to which the individual’s personal traits fit the organizational culture, or perhaps vice versa. Cooperation between the manager and his subordinate must exist, meaning that either one would willingly lower the priority of one’s own personal needs in order to get along with others. A lower cultural match may indicate that the individual is drained of important resources by having to continuously adjust to the workplace environment. A higher cultural match suggests the potential for a more satisfying interaction for both the individual and the organization. For some people, a personal/culture fit may exist only in the functional area in which they work. For example, an adventurous and non-conformist individual could match the less risk-averse, more creative subculture of the Design department of a clothing company, even though the overall company might be rigidly structured and have a low comfort level with certain ambiguity. It is generally assumed that a successful relationship between an individual and an organization (the manager) is based on a shared foundation of beliefs and behaviors. Similar beliefs and ways of working usually encourage communication and tend to support the working relationship, allowing synergies to emerge. In contrast, a high level of dissimilarity usually requires a high consumption of adaptive energy. While a large base of similarities may enable successful and harmonious interaction, dissimilarities are also valuable. As organizations become increasingly inundated with new techniques and training programs designed to diversify their employee base, frustrations among workers increase while compromising decreases. Groups in favor of diversity feel that they are right in their call for race, sex, disability and age discrimination to be resolved by a bold corrective initiative often referred to as affirmative action. They claim that it is wrong to discriminate in any form. Diversity is a highly intense topic that, while embraced philosophically, it is quickly challenged once institutionalized. Diversity is recognized as an inevitable strategy for meeting the ever-changing demographics in society. It is then studied, is most often adapted as the solution and often the conclusion to problems of inequality in the workplace. Most organizations conclude with a formalized diversity initiative which focus is on diversity training, diversification (integration through hiring), and annual maintenance programs. Each of these initiative components becomes a part of a continuum, which is replicated annually. While this is truly deserving of much praise and support, many corporate leaders are beginning to ask probing questions†¦ Is this it? What do we do now? Therefore diversity training is necessary to assist in developing acceptance rather than tolerance. A change in attitude is necessary, and attitudes are changed when people begin to understand the â€Å"different† members of society and respect is shown towards them. A reality is that forward thinking companies have begun to realize that it is not enough for their employees to appreciate differences, but rather that the appreciation might be turned into a company benefit. They are the source of attraction, of added value and information exchange that give substance and fuel to the relationship. Many corporations have recognized that diversity contributes to the bottom line by making it easier to retain employees showing future potential, lowering costs by developing skills internally, and developing a reputation that helps attract new employees. This is especially significant in a time when the global economy is doing so well, not to mention that demand for skilled labor is at record levels. The key factors in a company’s success in managing knowledge workers will depend upon the level of a partnership existing between workers and management. It’s about support and understanding not control (The more supportive a manager is towards his/her employees, the easier their process of personal development becomes). In adopting this style of management; employees may see their managers’ taking on a dominant leadership role rather than the traditional management notion of â€Å"the Boss†. Managers must choose objectives, let people loose, to be creative. On the other hand when they make mistakes, managers should also recognize and offer counseling advice when necessary. These managerial skills (with the increasing focus on people rather than technology) are necessary in maintaining an organizational culture where people can flourish and achieve’ not only the company’s aims and objectives but furthermore, their own. In theory, working with the available staff that you (as a manager) retain, and pooling their diverse talents and skills to complete a task or assignment may be possible, but in my opinion, firms will miss out on a great opportunity to obtain more, fundamental employees, with a greater variety of skills. For instance, the company may choose to utilize and work with their existing employees, but by recruiting younger, more well-educated staff, or by diversifying and hiring different people with various ethnic backgrounds or more women they may find themselves in a more suitable, advantageous and moreover profitable position, as each of these people will bring a vast array of skills, experience and talent to their jobs. The ability of an employee to make a difference in the workplace or simply to have an influence upon his/her work is the extent to which individuals are able to influence outcomes within the organization. A high ability to influence suggests that the organization is open to input from a wide range of members and is willing to consider and react to those suggestions. A low ability to influence indicates a culture where most individuals have little chance to impact the outcomes. Decisions are made by a small group of individuals at the top who are not open to input from more than a select group of employees. The assumption is that the person with the most skill, intelligence, charm will succeed where others will fail. So that where competition is a fundamental feature of social and economic life, what you will get is competitive people and a model of the person, which is framed in terms of individual differences. So, in order to cope with the various characteristics of employees and the intense competition, managers should pinpoint the ones who get involved in many activities, have the ability to quickly establish relationships with others and lead fast-paced lives, so they can be set as group leaders. This trend in world economies has come to be coined by the popular phrase of â€Å"globalisation.† This for workers has a sense meaning of a worker that is an indeterminate, self-propelled character of world affairs. Nowadays, workplaces, in the era of high-value production in the age of services, require workers very different from those of just two decades ago- where a hierarchy structure was in place. This occurs when there is a distinct level of authority ranging from managing director, directors, managers and so on, with the managing director with the most authority over the rest of the company. The new structure in organization requires that the knowledge, information, and responsibility formerly handed down to managers is now (in theory at least) pushed down to the front-line workers. This, however, requires workers now who can learn and adapt quickly, think for themselves, take responsibility, make decisions, and communicate what they need to leaders who train, supply, and inspire them. The goal of social work is to strengthen people’s ability to cope with the task and problems they face in life and to promote improvements in the environment to more adequately meet human needs. The theory of social constructionism emphasizes that â€Å"our generation of knowledge and ideas of reality is sparked by social processes more than individual processes† (Gergen, 1994). According to constructionism, â€Å"knowledge is not something people possess somewhere in their heads, but rather, something people do together† (Gergen, 1985). Therefore, it is considered and viewed to be a collective procedure. For example, the idea that women â€Å"naturally† like to do housework is a social constructionist concept because this idea appears â€Å"natural† because of its historical repetition, rather than it being â€Å"true† in any essential sense. With regards to individualism as opposed to collectivism, one can state that the extent to which the members of the organization are encouraged or given incentives to focus primarily on personal gain (individualism) versus considering first the interests of the group as a whole (collectivism). Individualism includes a person’s values and standards being authentic, beliefs rooted in one’s spirit, embraced and put into practice as expressions of the self. According to Widdicombe, â€Å"The notion of positioning how it constructs persons has its roots in Althusser [whose] central thesis was that ideology ‘interpellates’ or ‘hails’ individuals into particular positions so that they come to have the kinds of identity which are necessary for social practices. As a result, â€Å"people are subjected and trained to recognize themselves in particular ways, and they are thereby produced as particular kinds of being predisposed to certain kinds of activity which fit with the demands of society,† which results in the â€Å"illusion that we have freely chosen our way of life†. One factor that corporations must take into consideration before recruiting an employee is the matter of â€Å"personality testing†. This method has become a routine part of corporate life. Soon it may be as universal as the employment interview or the team-building exercise. Every day, thousands of employees are asked to complete questionnaires about their likes and dislikes or probable reactions to different scenarios. Such as if you found yourself at a party, would you be more likely to linger at the edge of the room and avoid eye contact or to plunge into the crowd and mingle, making friends everywhere? Responses to questions like this may be used to answer other questions like â€Å"have you got what it takes to handle the pressure and be a trusted team-player?† Even though there are supposed to be no right answers, it’s often the case that these tests can be completed to produce a result that suggest you’re a charismatic, natural leader and all-round great person. Few people stop to question the outcome of these tests. After all, they seem to agree with thoughts we already have about ourselves. Personality tests are often believed to be scientific confirmation that you are indeed who you think you are. All though psychological analysis is very time-consuming and requires the personal involvement of experienced, highly qualified (and prohibitively expensive) professionals. There are no psychological tests that are cheap, quick and accurate all at the same time. However, anyone who is curious about their own personality has dozens of tests to choose from, all of which claim to answer some aspect of the question â€Å"who am I?† or â€Å"how will I behave and interact with other personalities†. These questions are more than essential to the employee’s self-image, role and function in the organisation as they help provide insight on matters that matter most to employees and in doing so may help them work more efficiently (if an employee is satisfied from their work and surroundings, they will strive more for excellence and approval within their jobs). Unfortunately, the outcome behind these measures of personality and aptitude tests is rather uncertain. Their theoretical foundations are rooted more in philosophy than fact and their accuracy suffers as a result. Nonetheless, this has not dissuaded thousands of people taking their results seriously. In conclusion, one’s success in the organization often goes beyond â€Å"doing a good job.† Frequently satisfaction with work comes from not only performing well, but also being comfortable with corporate values. It is essential, therefore, to examine the match between personal characteristics and organization culture. If the employee has to work utilizing his/ her ability for example (working with what you have) it does not mean that the employee cannot be better in his/her position and be productive with their current skills. Actually, my opinion is that employees need the assistance of the manager to become more relevant in the work place, in terms of achieving goals. One thing a manager could do is positively encourage the employees for the job that have accomplished, or try to explain the right way in which can they do so-providing support-if they fail. From one perspective, it is true to work with what you have, but on the other hand, this could occur at the beginning when you are a new worker, with advanced skills, starting fresh. We all us have an individual personality, but our personalities have stemmed from different environments such as: friends, parents, neighbors, etc. In my situation, when I go to work I am trying to use different personality which is not my real personality. for example, when I worked in class restaurant every time I have to smile and speak formally. It happens on numerous occasions, that when I went for work my mood was bad and also sometimes I was sad due to things I had said with my parents or from my girlfriend. This is my real personality, but when I have to go to the restaurant to work I have to change my personality and try to become exactly the opposite. This helps me in being real in the environment that matters the most to me and professional in my area of work.