An investigation to establish consumer perceptions towards the Literature review

An investigation to establish consumer perceptions towards the introduction of medical spas on the UK high-street - Literature review Example Some call them a place of body massage and some name as a therapy centre or skin treatment centre (Harmsworth, 2004). According to ISPA (International Spa Association), medical spas are institutions that provide wellness care and medical services altogether. Such institutions integrate medical and spa services in order to bring a combined facilitation. Forever Laser Institute Geneva provides combined facilitation. They hire medical practitioners and Spa therapists to integrate medical-spa services for the clients (Tray, 2007). According to Richard Foxx (director at Aqua Serena Spa), medical spas are organizations which have onsite present physician. The physician assures patients physical care and activities related to spa and massaging (Esq, 2004). These days medical spas are been famous with cosmetic procedures. The preference is of the non surgical procedures because they have fewer side effects and carries less expense than any of the surgical treatment or operation (Mayo, 2013). Such medical spas apply Botox, Laser hair removal, microdermabrasion or laser lioplysis procedures. These are purely non surgical and based on dermatological treatment for facial and skin development (Mayo, 2013). Medical spas use Botox procedures for wrinkle treatment, neck spasms, and even chronic migraines which are not possibly cured by any of the surgical treatment (Mayo , 2013). Similarly many of the medical spas adapt microdermabrasion and laser lioplysis procedures for skin treatment and facial development (Cordle, 2012). Literature Review According to the modern literature,